Instagram is a genuine masterstroke when it comes to building a brand presence in the market. With its advanced marketing tools and insane user base, Instagram becomes a versatile tool for promoting your products and services and reaching out to billions of people just by sitting at your home. You can check instagram like here.
But a sad reality is that majority of Instagram influencers struggle to gain the followers their work actually deserves and undoubtedly, your brand would lack authenticity and visual appeal if your Instagram account doesn’t hold an impressive number of followers. You can get Instagram followers with Ingramer easily .
The scope of followers is much beyond being just a number. If you aren’t trying hard to get Instagram followers, you’re actually missing out on the most important attribute of Instagram marketing.
The post talks about the reasons to get Instagram followers for your page and the impact that it leaves on the user.
Get Instagram Followers – Some Major Trends
Instagram has been responsible for prospering millions of influencers just by giving them a platform to reach out to its users. Being such a prominent marketing tool, we shouldn’t hesitate to appreciate it. Thus, here are some statistics that show how Instagram will prove to be a life-changing platform for you.
- Digits claim Instagram to be capable of generating 4 times more interactions than Facebook.
- The majority of the businesses have already understood the potential of Instagram, as a result of which nearly 71% of the businesses are already using Instagram.
- Nearly 80% of the users have been relying on Instagram to decide whether to buy a particular product or not.
- 50% of the users are following a business page on Instagram
And thus, you need to get an Instagram page for your business right now.
The advantages of using Instagram as a marketing tool aren’t confined merely to the above-listed stats. We’ll be talking about why it is important to create a brand presence on Instagram for prospering your business.
Top Reasons Why You Need a Brand on Instagram
The decade witnessed a serious transition in marketing techniques. Instagram emerged as a marketing tool that served the users an exceptional reach that was much better than any other platform and that too, without investing a penny on hiring marketers.
Since we saw some major trends concerning Instagram followers, let’s look at why Instagram brand positioning plays a prominent role in 2021.
Instagram’s rapidly growing user base
Instagram is an abode to nearly 25 million business pages, which is a lucid testimony of what the social platform means to the users. In the era of e-commerce, shoppers demand visuals of the products before making a buying decision and this is what Instagram masters at! Since Instagram revolves around visuals, buyers find it a reliable shopping platform.
Reports claim that nearly 88% of the users consider user-generated visual content before buying anything on Instagram. On the other hand, merely 3% of the shoppers don’t bother to look at visuals of a product before buying it.
Instagram understood this leverage of users to buy and sell products on the application and thus, the team has made some appreciable improvements concerning business-orientation in the form of creation of landing page, linking, and tagging the products.
Incredible way of reaching out to the target audience
“Reaching out to the right set of prospects is an important dimension of digital marketing and Instagram makes this process a breeze. Just with an instagram giveaway, you can reach thousands of audiences. Instagram lets the user filter their consumer preferences on the following bases.”
- Behavior i.e. targeting the bounced-off audience
- Through a buyer’s persona
Besides you can also resort to auto-targeting to allow Instagram’s algorithm to target the set of audiences that seem interesting in your products.
A gigantic range of visual marketing tools to choose from
Visual content is known for luring the users to buy a product and Instagram knows it well! Posting detailed and authentic pictures of your product on your business page will surely prove to enhance the conversion rate, making Instagram a superb marketing tool.
But posting is not as simple as it meets the eyes. A seller needs to post strategically, keeping in mind the size of the picture, adding effects, and adding suitable captions. Given below are some tips to market your products in a much more effective manner.
- Try to be minimalistic i.e. don’t over-design your content
- Try using larger texts as Instagram in primarily for small screen devices like smartphones
- Try to develop easy linking of the page to your website to avoid second-guessing
- Try explaining to the customer how the product will add value to their lives
Targeting through the stream of leisure
Instagram is one of the most popular social media applications as it’s loaded with content that helps the users kill hours like minutes. Marketing on a platform like this ensures you a decent conversion rate as connecting with the people during their free time offers a higher chance of a conversion.
According to the statistics, Instagram serves nearly 800 million users every month. you can always post tempting content to persuade the customers, rather than bombarding their inboxes with annoying messaging to fulfill your sales propaganda.
Besides, 60% of the users could find a new product on Instagram, and thus, the platform is an excellent option if you’re planning to launch a new product.
The adaptability of marketing goals
Instagram’s algorithm can understand a seller’s marketing goal and adapt the necessary techniques to mine the best out of his post. The platform has integrated marketing and shopping experiences, which facilitates convenient and effective advertising of their products.
Final Thoughts on Instagram Marketing
With all these benefits, Instagram becomes the most multi-faceted marketing tool you can ever have. But it’s the product that matters at the end as no marketing technique would work if your product fails to impress the buyers. Thus, choose your marketing strategy with extreme care and make your products reach millions of potential customers.