Philip Morris Japan announced at the “ZYN by IQOS” product launch event that this oral tobacco pouch product, which had been sold in certain areas earlier, will expand its sales coverage in Tokyo Prefecture.
It will be released successively in Tokyo starting from May 11th.
The company stated that “ZYN by IQOS” will be available for sale starting from May 11th in a sequential manner at IQOS stores in Tokyo and through channels such as Lawson.
The report indicates that as this product can be used in various scenarios such as when there are people around, while on transportation, during movement, or during breaks at work, it is currently being adopted as a new “smoke-free product” option following IQOS, and the number of users worldwide is increasing.
This time, we are introducing 4 flavors and a total of 8 products.
This product line includes four flavors: “Cool Mint”, “Spearmint”, “Apple Mint” and “Peach”.
Each flavor is offered in two levels – “Low” and “Medium” – with varying levels of stimulation. There are a total of 8 products.
The company claims that the product can be used in scenarios where consideration of the surrounding environment is necessary.
Akiyama Kei, the head of consumer public relations at the company, said that the product can be used in scenarios where consideration of the surrounding environment is necessary, thereby generating usage experience value. She also expressed the hope that consumers would use it differently based on different situations.
The report states that “ZYN” is a new type of tobacco product. The way to use it is to hold a small bag containing crushed tobacco leaf powder and other ingredients in your mouth.
This product does not require combustion or heating, and does not produce smoke or any odor. Its feature is to provide a comfortable flavor experience and satisfaction in the mouth.