Instagram Ads: The Incredible How-To Guide with FAQ and Tips
Instagram can be used by businesses of all sizes to interact with their target audience.
However, as more businesses join Instagram, it becomes increasingly harder to stand out.
Consider finding certain Instagram users, connecting with them, and eventually converting them to paying customers.
That is most likely feasible!
In late 2015, Instagram began advertising. Marketers may now utilize Facebook’s ad system to target Instagram’s 600 million+ users. Instagram’s daily user base of over 400 million has made it an appealing alternative for businesses looking to boost interaction (and profits, too).
We’d be pleased to help you set up Instagram ads. This post will lead you through the steps of generating your first Instagram ad, tracking its performance, and tweaking it.
Navigating this guide
Instagram advertising makes use of Facebook’s extensive and sophisticated ad infrastructure. We’ve never been able to target people based on their age, interests, or habits. This tutorial will go over a lot of ground.
Why use Instagram ads with Adwisely app?
Instagram Ads combine the best of both worlds: increased campaign customization, a broad range of targeting options, and a high level of engagement.
Users of Instagram are eager to engage with companies and their adverts. Instagram users are 58 times more likely than Facebook users and 120 times more likely than Twitter users to engage with sponsored content.
To begin, it’s worth noting that Instagram has more than a billion active users globally. As a result, a far larger audience may be reached.
According to Hootsuite statistics, 15% of Instagram users are between the ages of 18 and 24 and 25% are between the ages of 25 and 34. (about 16.5 percent of the population).
All age groups are well-represented on Instagram, despite the fact that this demographic accounts for the lion’s share of the platform’s active users.
Instagram’s popularity is exploding. You may now use the company’s new advertising alternatives to advertise your business. It would be a mistake to miss out on this trend while it is still active.
Users spend an average of 21 minutes each day on the app. 67 percent of persons between the ages of 18 and 24 use the app on a regular basis. 60% of persons in the 25- to 34-year-old age use social media on a regular basis.
Instagram is a visual platform, and research indicates that images elicit more emotional responses than plain text does. By utilizing this platform, you can differentiate yourself from the competition and push your desired audience to act.
While images are a primary way for users to engage with content on other social media platforms, leveraging this powerful tool may help increase your website’s exposure and traffic.
When you upload something graphically, the user immediately receives the information!
Instagram advertising takes far less time than other forms of advertising, such as banner or pop-up adverts on websites or prime-time television commercials.
When uploading, you will be presented with the option of amateur or professional images and videos.
However, you are not obligated to create corny advertising. You are not forced to limit the length of your entries to a specific number of words (although adding long captions can sometimes help). You do not have to be a master of language to attract clients.
Simply by using a photograph or a little movie, you may attract your audience’s interest. You may choose from a variety of ad forms, including text, banners, video, and more.
People who follow brands on Instagram are more trusting of them. Only roughly a third of social media users believe what businesses say about themselves, but more than half believe what their friends say.
Creating Instagram ads using Facebook Ads Manager
We must take a number of procedures due to the intricacy of Facebook’s advertising system in order to create Instagram adverts on the social media platform. They’re simple, and we’ll go through each one in detail below the fold. In its totality, the method is as follows:
- Choose a marketing objective
- Name your ad campaign
- Define your audience, placements, budget, and schedule
- Create the ad itself or use an existing post
FB Ads manager navigation
The majority of marketers employ this method when it comes to Instagram advertising.
The Instagram ad management software is more difficult to use, but the Facebook Ads Manager app is more comprehensive.
Instagram’s advertising are quite similar to those on Facebook. Similar to Facebook advertising, Facebook Ads Manager can be used to set up, adjust, and administer Instagram advertising.
Hover your cursor over the arrow in the upper right corner of any Facebook page to access “Manage Ads.”
Choose the audience, placement, and budget in 3 steps
Here are three steps to make your ads campaign ready.
Target your audience for the ads
FB ads and Instagram ads are so powerful so that you will have the ability to target very specific audience to see your ads and engage with. You can define your target audience by working on several factors as follows:
Clients and consumers that have used your app and content may be targeted in your marketing efforts as well (by using the “Custom Audience” feature on your Facebook page). It is also feasible to seek out others who share some of their qualities (by utilizing the “Lookalike Audience” feature).
Choose your ads placement
If you just want your ad to display on Instagram and not Facebook, this is important. It is by default that Facebook Ads Manager selects Facebook and Instagram locations. Is it just sponsored posts on Instagram?
“Position Editing,” or “Position Modification,”
Select “Facebook” and then click “Deselect” (and, for certain purposes, “Audience Network”).
In the drop-down menu, click the arrow next to “Instagram” and pick “Stories.”
Instagram’s ad inventory
The sophisticated settings allow you to target certain mobile devices and operating systems (Android or iOS). This is a great way to get the word out about mobile apps. If you wish to highlight your iOS app, select “iOS Devices only.”.
Set your budget and schedule
Before you start developing your Instagram ad, decide how much you want to pay and how long you want it to run.
A daily or lifetime budget can be set up. The daily budget is the average daily ad cost. This is the total amount of money you’ve spent on advertising campaigns.
Set a start and stop time for your ads, or leave them running indefinitely (until you reach your lifetime budget or halt them).
Can I create Instagram ads without a Facebook Page?
You will need Facebook Page to run Instagram Ads.
Can I create Instagram ads without an Instagram account?
Yes, you can. You just need to prepare your Facebook Page.
Should I run my ads on both Facebook and Instagram?
According to the officials of Facebook, it is recommended to run the ads on both FB and Instagram to maximize the outputs of your marketing.