Juul Labs, a British company, announced the expansion of its JUUL2 product flavor lineup and the launch of a new peach-flavored cartridge.
Juul Labs stated that this new flavor offers a “refreshing and delicate sweet taste”, aiming to expand the range of “responsible” flavors available for adult smokers in the JUUL2 product line.
The new flavor will be available in the UK starting from January 1, 2026, and will be sold through major retailers, wholesalers and convenience stores. Juul Labs stated that the two-pack refill cartridges will cover all channel sales, while the four-pack cartridges will be available in some key customer channels.
The suggested retail prices are as follows:
Entry-level kit (including Virginia Tobacco and Crisp Menthol flavors) £9.99:
Single device £6.99;
2 refill cartridges £6.99;
4 refill cartridges £13.99.
Melissa Wisdom, the managing director of Juul Labs UK, said: “Following our launch of four single-fruit flavors (mango, watermelon, apple and lychee) in October 2025, we are delighted to continue expanding and bringing the JUUL2 Peach Vape Pen to the market, offering a range of flavor options for adult smokers to accelerate their transition journey.”