According to Yonhap News Agency of South Korea, PMI Korea announced on June 12 the launch of a new heated non-combustible product, “IQOS ILUMA i One”. This new product is the entry-level product following “IQOS ILUMA i” and “IQOS ILUMA i Prime”, and the suggested retail price of the product is set at 59,000 Korean won (approximately 45 US dollars).
This product can be used continuously for up to 20 times after a full charge. It weighs 74 grams and features an all-aluminum body. The exterior color is composed of four colors: Breeze Blue, Midnight Black, Lustrous Terrterran and Digital Violet.
When a dedicated cigarette cartridge is inserted, the device will automatically start heating. Equipped with the “Flex Puff” function, it can operate automatically according to the user’s usage mode and supports up to four additional smokes within a maximum of 6 minutes. In addition, the “SMARTCORE sensing System” has been applied, eliminating the need to clean the device after use and providing a simple and smooth user experience.
The new product is now available for sale in 9 IQOS directly-operated stores, convenience stores and the official online mall in South Korea. Fermo International also offers a discount of 20,000 won (approximately 14.65 US dollars) to adult users who use the ILUMA i series for the first time.
Yoon Hee-kyung, the representative of Philip Morris International Korea, said:
“IQOS ILUMA i One is a new product that combines convenience and practicality based on technological innovation. Adult users with various lifestyles and adult smokers who want to switch to non-combustible products can easily use it at a reasonable price in their daily lives.”
In February 2025, the “IQOS ILUMA i PRIME” and “IQOS ILUMA i” launched by Philip Morris International Korea received a positive response in the market.
In April, the company released the first limited edition model of the “IQOS ILUMA i” series, “IQOS ILUMA i MINERA”. In the same month, Philip Morris International Korea also launched a new product “SENTIA” nationwide for adult smokers who are exposed to heated non-combustible products for the first time, taking an important step in promoting the smoke-free alternative transformation strategy.