SHENZHEN, August 19, 2026 /PRNewswire/ — VAPORESSO, a global pioneer and leader in the vaping industry, has officially kicked off its 11th-anniversary global campaign under the theme “Once Again, Beyond Ordinary.” The milestone marks yet another significant chapter in the brand’s 11-year journey defined by technological innovation and worldwide expansion.
A Year of Strategic Growth and Cutting-Edge Innovation
Over the past year, VAPORESSO has notably elevated its global brand presence—most prominently through a sponsorship partnership with the Argentine Football Association (AFA). This collaboration aligns VAPORESSO’s core philosophy of “MOVE BEYOND ORDINARY” with AFA’s championship mentality. This shared commitment to transcending limits is mirrored in the brand’s continued product evolution, introducing several key innovations:
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The newly launched XROS 6 features the advanced 60S Smart Prime and VENTURI airflow systems.
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The XROS PRO 2 raises the bar with a lightweight, premium magnesium-alloy body.
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Both the XROS 5 and XROS 5 MINI integrate COREX 3.0 technology for enhanced performance.
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The LUXE XR MAX 2 packs a high-density battery into a slim, compact design.
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The VIBE SE and VIBE NANO models, equipped with VAPORESSO Dual Mesh technology, are redefining the user experience.
Global Creators Get an Exclusive Look Inside Shenzhen HQ
To mark the anniversary, VAPORESSO hosted a select group of global creator partners for an exclusive four-day visit to China, offering them unprecedented behind-the-scenes access to the brand’s manufacturing and technology ecosystem.
During their time at the Shenzhen headquarters, creators took part in team-building activities and immersive experiences, including blind flavor-testing sessions and in-depth discussions with R&D specialists on flavor development. They also met with product managers to exchange insights on market trends, expectations for future releases, and upcoming product roadmaps.
Beyond the office, the visit included a guided tour of VAPORESSO’s manufacturing facilities, where creators observed production workflows, quality control protocols, and manufacturing innovations firsthand. The itinerary also featured visits to iconic Shenzhen landmarks, giving guests a taste of the tech-driven energy and local culture that define the city VAPORESSO calls home.
Bringing the Anniversary Celebration to Global Markets with AI
In parallel, VAPORESSO rolled out AI interactive installations at select retail locations across key markets—including the UK, U.S., France, Indonesia, and the UAE—delivering an engaging and highly shareable offline brand experience.
Designed to turn the celebration into an interactive journey, these installations invited visitors to participate in an immersive AI-driven activity, where they could co-create personalized anniversary-themed digital designs and claim custom VAPORESSO gifts.
Inviting Users to Share Their Own Breakthrough Stories
As part of the anniversary festivities, VAPORESSO is also calling on its global community to share their personal breakthrough moments via the brand’s official website and social media channels. Selected participants will have the chance to win limited-edition 11th-anniversary merchandise, and the most inspiring stories will be turned into custom user-focused video features.
VAPORESSO believes that real-life experiences have the power to transform “MOVE BEYOND ORDINARY” from a brand slogan into a shared, living expression—shaped and carried forward by users around the world.
Looking Ahead
As VAPORESSO begins its 12th year, the company says it will continue focusing on technological development, product quality, and user-oriented design. Working alongside its international community of adult consumers and industry partners, the brand aims to explore new possibilities and continue building on its next phase of growth.
For additional information, visit https://www.vaporesso.com/