The Mi Band was officially unveiled. As a national product of Xiaomi, the Xiaomi bracelet series has opened the way for the popularization of smart wearable devices.
At present, the Mi Band series products have been iterated to the sixth generation. The latest Mi Band 6 has shipped more than 1 million units less than a month after its release.
Now there is news on Weibo that Xiaomi will release the Mi Band X. On July 31, a blogger exposed a PPT inside Xiaomi. The PPT showed a new Xiaomi bracelet called Xiaomi Mi Band X.
In this regard, Wang Hua of the Public Relations Department of Xiaomi Group stated that this PPT is real, but the product is not real.
Wang Hua explained that this is a sand table simulation of Xiaomi’s internal new employee training process. It is divided into groups for the overall planning, selling point refinement, marketing, public relations, market strategy, channel strategy, listing planning, life cycle management and other aspects of a virtual product . Two years ago, I brought such a new employee homework.
Wang Hua emphasized that this so-called Mi Band X is not a real product plan, absolutely not real.