Are you selling on Magento? If so, then you already know how much the platform has grown over the years. In fact, Magento has grown by so much that just a year ago Adobe purchased it for $1.68 billion, adding it as the ecommerce wing to its burgeoning SaaS platform. Shortly after the purchase, Adobe announced the launch of the new and improved, as well as more secure and faster, Magento 2 platform.
Regardless of whether you’re using Magneto 1 or 2 to sell goods online, the reality is that you’ll need all the marketing help that you can get. Today’s ecommerce world is a tough one to market in, especially with the presence of big retailers like Amazon, Jet, Alibaba and Walmart (to name few). If you still have not considered adding a CRM to the mix, consider the following benefits such software offers.
Better Management of Your Team
CRM goes beyond just helping you understand your customers, it’s also a powerful back office tool. But unlike tools like Monday and Slack, which are internal CRMs, an ecommerce CRM uses similar functions like Tasks and Team Management to help you better tackle your day. If you’ve ever seen the features in Zoho, then you know that good task and team management creates a trackable feed with the options to assign and tag team members, share files and comments as well as set due dates.
Understanding the Customer Journey
One of the ways a Magento CRM helps you is by giving you critical insight into the customer journey. This means telling you who they are, where they came from, their interests, the details of each product they’ve purchased, their shipping timeline, contact information and many other details. Using this information, you can organize customers based on interest, purchase history, shipping preference and shopping behavior to better optimize your Magento store for stronger sales and improved loyalty.
Making the Most of Email Personalization
Email personalization can result in powerful results. New studies have found that personalized emails that are targeted and segmented get as many as 12 times the opens and generate as much as a 760% increase in ROI. When it comes to a Magento CRM, email marketing is one of the main tools. Using information that you’ve culled from your website signups as well as from the CRM’s database, you’ll be able to send the right email marketing messages to the right audience to maximize potential and supercharge ROI.
More Efficient Customer Service
Customer service is still the backbone of any online business. How you interact with and appease your customers will ultimately mean the difference between them doing business with you in the long term or not returning to your store at all. CRMs are designed to improve this process by giving you critical information about the customer and enabling you a way to document and resolve any disputes. They also help you track information that your team and service agents can access in real-time, so that customers are properly attended to and any important matters or concerns are resolved in a timely manner.
Automating Tedious Tasks
Finally, a CRM can help you automated tasks that would otherwise take you hours to manually perform. For example, using the business intelligence, you can cull entire segmented lists to personalize for email marketing. Or you could sort lists by customer behavior, so you know who to send that next flash sale to for maximum impact. Via filters, the possibilities are truly endless.
As you can see, there are ample reasons to consider adding CRM to your Magento store’s operation. With lots of available options out there, some time spent researching solutions will lead you to the one that’s a good fit. After that, it’s up to you to use it to improve customer relationships.