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    You are at:Home»FAQ»Look: COVID-19 pandemic increased Q1 mobile app to spend
    FAQ

    Look: COVID-19 pandemic increased Q1 mobile app to spend

    Brady CottonBy Brady CottonMay 28, 2020
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    Home is a safe haven. That’s why everyone is encouraged, even forced to stay indoors. This also means that we’re stuck with what we have to stay social and active. For many, this using their handy dandy mobile phones and downloading the virtually endless number of apps just to keep gloomy days a little bit tolerable. Check DÉGAZAGE CUVE À FIOULE ÎLE DE FRANCE here.

    This caused plenty of cash flow for both Google Play and App Store. Besides that, businesses are taking advantage of customers who buy and order online by checking cheap domain name registration providers and rapidly creating web, mobile, and social presence.

    The rise of mobile apps

    Going back, a report by App Annie showed that downloads balloon more than 7x just mid-March. Overall app installs each to 22.5 billion in the quarter for Google Play and 9 billion in the App Store. Moreover, the overall use of apps both gaming and non-gaming went up in the first quarter compared to the last quarter of 2019. China, which was hit first by COVID-19 jumped 30%. Although their boosted mobile usage to five hours daily is still less than the Philippines.

    Also, in Q1 2020 consumers spent over $23.4B on the app stores, which is the largest quarter ever in terms of consumer spending.

    Categories that are growing include games with 55% of downloads on Google Play and 65% of all the installs on Apple’s App Store. Other big downloads include, and not surprisingly, are Health & Fitness, Business, and education grew as well.

    Increased speed and urgency of current trends

    Pivoting to app creators and business owners, the current pandemic has increased and rehashed ongoing developments. Apps and websites, business analytics supported by artificial intelligence, automation that incorporates machine learning, and advanced software capabilities on mobile devices have gone from focused companies into the mainstream.

    Today, as businesses look to protect their people from exposure to COVID-19 but still want to enable them to work productively at home, we can expect even more of mobile applications and responsive websites – and we can expect the download rates to continue shooting up.

    App developers and mobile site owners are adapting

    If in an app development company, an app is already underway but has stalled, they may start looking at turning these projects around executing them just to stay ahead of the curve and make something out of a bad situation. Website owners already have the solution by utilizing mobile sites capable of taking orders or dishing out allowed services. What’s best is if they have both a mobile site and an app like Lazada and Zalora, which is a craze in Singapore even before the pandemic.

    The soaring mobile app spend is something no app developer or company should put lightly. Heck, the situation is the perfect market for many types of order services, so it’s not surprising why hosting services are seeing an increase of businesses looking for domain name registration to capitalize on this revenue stream. Providers like Crazy Domains can help businesses find the right domain name to get a new site ready and complete with mobile responsive design. This is the next big consideration since an app can take longer to develop and launch.

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