Philip Morris International USA (PMI US) has launched a new campaign called Invested in America, according to CSP on July 3.
This multi-channel promotional campaign was published in major publications such as The New York Times and The Wall Street Journal, highlighting the role of Philip Morris International in “driving job growth, revitalizing manufacturing, improving public health by providing better options for smoking adults over 21, and strengthening communities across the country.”
Stacey Kennedy, President of PMI Americas and CEO of the United States, said:
This event reflects our innovative spirit and determination to reshape the entire industry and enhance the strength of the United States. It also reflects our commitment to meaningful investment to create real value for our business, employees and community.
This event comes at a time when Philip Morris International (PMI) is preparing to start construction of its $600 million ZYN manufacturing plant in Aurora later in 2025. The construction plan for the factory was initially announced in July 2024. This factory with 500 jobs represents a significant increase in Philip Morris International’s smokeless product production capacity in the United States.
The estimated construction period is about two years. It is expected to start operation by the end of 2025 and be fully operational by 2026. According to the PMI, the factory will generate an economic impact of approximately 550 million US dollars annually and create an additional 1,000 indirect jobs for the region.
The Colorado factory will complement the ZYN production of Philip Morris International’s existing Kentucky factory, which Philip Morris International acquired through the purchase of Swedish Matches in 2022. This expansion is aimed at meeting the rapidly growing consumer demand for nicotine bags in the US market.
PMI currently has approximately 2,500 employees in the United States, and its headquarters is located in Stamford, Connecticut.
The “Invest in America” campaign targets “key opinion leaders” on print, digital, social media and connected TV channels. Philip Morris International said its goal is to “spark rational dialogue around change” while adhering to its marketing guidelines and limiting advertising to adults who have reached the legal nicotine use age.