Why online casinos with better mobile usability will be the most successful in India

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India is home to one of the largest smartphone markets globally, with more than 700 million smartphone users according to a recent estimate. It is not a surprise that every online service in India prefers a “mobile-first” approach, including a new industry that has captured digital India’s imagination – online casinos and sportsbooks.

While almost every modern online casino in India focuses heavily on the mobile experience, not all of them get it right. According to Casino Sites India, the mobile usability of an online casino in India is extremely important since 70% of Indian traffic is mobile.

However, we also found out that some online casinos are just better at mobile usability and not surprisingly, these sites were also some of the most successful ones in India. Let’s take a look at what makes them stand out from the rest:

  • Dedicated mobile apps
    We noticed that the best operates offer dedicated apps for all mobile operating systems like Android and iOS. While this might not be possible for all sites due to budget issues, it still remains the best way to enjoy online casino games on your smartphone.

    Since the operator can customize the entire experience, an app provides the flexibility and customization that a mobile-responsive website simply cannot.

  • Focus on online slots and games that can be played on the go
    We also noticed that several mobile-first online casino sites would focus heavily on slots. Since slots are very easy to play and can be done while on the go, it makes a lot of sense.
  • Featuring Indian-centric games like Andar Bahar
    The competition in the Indian online gaming market is huge, with significant players like PayTM First Games. To capture a bigger share of the mobile market, several online casinos are using games that the Indian audiences are already familiar with such as Andar Bahar and Teen Patti.
  • Huge welcome bonus and mobile registration process
    Although this is not a point that’s directly related to mobile usability but we have noticed a trend where online casinos compete with each other to provide the biggest bonuses to new players.

    The most mobile-friendly online casinos in India not only offer really good welcome bonuses but also allow you to go through the entire process on your smartphone itself, including the verification process.

A budding industry?

The app market in India has always been huge but with the recent rise in smartphone penetration, convenient and fast online payment systems like UPI, and a young working-age population, we might just witness a new digital revolution in India with real-money apps like fantasy sports, online casinos, and online bookmakers.

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