Universally spread social networks have stimulated new ideas for some companies. These ideas usually become preconditions for innovation processes later. In a broad context, businesses that are not able to keep up with innovations are surpassed by those who are more efficient at it. This socially generated ultimatum results in the dilemma that all innovating companies face: making drastic changes to adapt to the renewed environment or staying loyal to older traditional organizational culture. As a result, to validate that the following innovative process is worth losing some experienced practices, companies conduct fundamental research or innovate using already found analyses.
Additionally, higher competition demands less waste in processes and encourages more involved employees and suppliers to improve their performance and introduce something new. Due to social media, the practice of innovation is interactive. It refers to a cumulative process involving various learning and problem-solving activities, forming and reforming combinations of knowledge. However, today small innovative companies require a considerable amount of money to be invested for a longer term, with success being uncertain, as they face information asymmetry. Thus, the constantly evolving market already demands a lot from businesses, which face rising competition and sometimes fail when they try to spread the word about their services. To reach the audience, they can address specialized marketplaces, such as StreamOZ, which is created for streaming platform Twitch and offers safe online marketing services.
What is Innovation?
In a general sense, innovation means making something new that is valuable and demanded on the market. Read selling tips from Joe Karbo, which is the essence of marketing innovation—and you’ll understand how to make any new product seem valuable. If we narrow the concept, it has multiple meanings. It refers to products and services derived from industrial research and development and related processes. For others, the concept relates to the actions themselves. With time, innovation was considered an activity. Novelty is a vital part of innovation, and it requires inventive skills and capabilities. Globalization itself started with creation, with development. Technological development is defined as changes in the economic system that show up by their initiative and are not forced when machinery replaced human labor and new resources were discovered. For instance, the beginning of the 20th century was exceptional by the leading sectors of economic expansion in the advanced capitalist societies. These sectors include steel, cars, gas and petroleum products, and food manufacturing as well.
When Do Inventive Practices Take Place?
Essentially, innovations occur when needed to solve problems in society, such as those concerning economic or health issues. And it describes not only knowledge and its implementation in practice but also the activity’s outcome. Innovation also has value as a manifestation of creativity. Together, relations that shape human invention and innovation performance are defined as a creative field. Furthermore, innovative performance depends on a contemporary judgment of society. In the case of economic creativity –entrepreneurship is rewarded by the market. In the case of social media, free access to information and interactivity was demanded. The innovation had its technological background. The only thing that was needed was someone to create tools for exploitation.
The Theory of Panarchy
The theory on Panarchy is applicable for innovation adoption as it sees the economy as an open system in equilibrium where structural changes occur. The end of old enterprises and the birth and growth of new ones are evidence that an efficient economy is functioning. According to the theory, human systems differ from systems of nature with three factors — intentionalism, communication, and technology — and the innovator is the main actor in creating dynamic changes through these features of human systems. The notion of Panarchy considers the complex interaction between people and nature as ordered and structured within place and time. It suggests that change within systems happens along with various layers within the system and with different strengths. Each system layer within the whole functions simultaneously to preserve, control, and then create and test innovations.
Requirements for Innovation to Occur and Succeed
There are three essential criteria for innovation to occur: two of them are human attributes: new sorts of knowledge and adaptive workforce; the third one is a structural part – environment responsive to innovation. In addition, there are three criteria as well, for an invention to be implemented successfully:
- The market must desire innovation.
- A high level of surplus creation must be achieved through innovation.
- The high proportion of the surplus value created must be received by the innovating industrial unit.
The Prevalence of Knowledge
Knowledge represents the basis of innovation and an element of development. It can be defined as the combination of the theoretical part of science, know-how, and practices. As it establishes theoretical paradigms that follow evolutionary directions and develops in accordance with structural logic, the process is always incomplete. Thus, the evolution of any given paradigm is also a social process of growth in particular elements of knowledge.