As we reported yesterday, Xiaomi and the Meitu company have created a new brand dedicated to selfie camera smartphones. This brand in which both companies have worked has been called CC.
Xiaomi has recently started launching smartphones with somewhat strange names, either for the Redmi K20 series or for the Mi 9T series. This new series inspired by the latest technologies of Artificial Intelligence and beauty algorithms have been called CC since according to the CEO of Xiaomi, this series will be born for younger people who seek to have the best of the section of photography portrait.
The acronyms correspond to the words: Chic & Cool. Lei Jun said that in the fourth quarter of 2018 the company completed its circle of mobile brands and announced the dual-brand strategy of Xiaomi and Redmi at the beginning of 2019. The independence of the Redmi brand has given more imagination to mobile telephony of the company.
On the one hand, it is up to the exploration of innovative technology and the most advanced experience, on the other hand, it can also focus on segmenting the market to make more specific products that users claim.
So today, Xiaomi CC has arrived, this will be the trend of smartphones that belong to young people around the world. This new series of smartphones is led by a team of young developers who have tanned in the team of Xiaomi and Meitu.
Unlike the Xiaomi development team, the CC team has done studies in Fine Arts and industrial design. These professionals have sought a daring aesthetic as commented by the CEO of Xiaomi.
Lei Jun believes that not only is colorful but also creative the new smartphone that will be born with the CC brand. The trend of smartphones should be able to follow the trends of people and use the best technology of appearance to achieve designs that others can not imagine.
Not only that, Xiaomi CC has to be a flagship for young people. Regardless of the lenses used in the front or back, the Xiaomi CC hardware will be the best solution, and the new aesthetic concept of “Xiaomi x Mitu AI Aesthetics Lab” will be presented, which will combine advanced camera hardware and beauty technology to the photograph. The software that will incorporate this new smartphone will combine the image processing before making the photo and post-processing after taking the photo.
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