Technology has to be an important part of the meetings industry. Meeting planners could not be as effective if they did not have the right tools. It does not matter if it is a website, an app, social media sites, or the latest new best thing in technology; meetings would not be arranged and held as effectively. There may not be spiny za rejestracje at meetings, but the idea may increase interest.
With a smartphone, it was possible to read the agenda and make notes throughout the meeting. It was the start of the hope for a paperless office and workplace, but it never quite materialized. Then social media got involved. LinkedIn, Facebook, and Twitter meant that news could be shared and events promoted. Networking became much easier.
Rather than just using business cards, a lot more data can be collected. Leads can be picked up, and new customers tracked back to a specific meeting. It allows company owners to decide which meetings are worth attending and which ones do not give good returns. Attendees can also leave detailed notes on the system for colleagues who may attend the event in the future.
Playing Catch up
It has taken time for the meetings industry to fully utilize technology. Although there was technology suitable, there seemed to be a dislike of it and hesitancy to get involved. The software could be used for on-stage Q and A sessions as well as conference apps being developed, but some thought it went against the idea of attending a meeting. There was the risk of it negating the need for meetings.
Considering there are so many aids, it has taken a while for meetings to have much technology involved. Now cloud-based data is being embraced, and paper becomes rarer. Things are constantly changing and improving.
Mobile apps are helping meet attendees. There is the chance to fill in surveys regarding different aspects of the event. Details can be exchanged in this updated version of networking, and attendees can even talk 1-1. An aspect of this that is a great help to the organizers is the ability for the attendee to give details of how they felt that the meeting went.
What is Holding IT back?
Some organizers have been hesitant as they are not fully sure what the equipment can do. It is of no help to them if they must give up time to try and understand what it does. They needed something that could be used right away. Tools that were welcomed were the ones that could automatically collect data. The tool that is embraced is the one that will help bring in more attendees and organize data will be snapped up. One that has become popular is the one that collects the data and then sends personalized emails depending upon what was previously collected.
Being able to plan an event from a different location is going to be one of the most important changes when it comes to meeting planning. Ticket Tailor and Bizzabo are the sorts of tools the industry has been waiting for.