The quality of feedback management can make or break any brand. App reviews are no exception. Public comments can deter or attract new users, which is directly linked to the download count and revenues. Discover three ideas that will help you manage feedback efficiently.
This is a complex endeavor. The easiest method of app review management is using Appfollow and other platforms for mobile markets. These comprehensive solutions save time and boost clientele organically. The following tips will guarantee your strategy is top-notch.
1. Generate In-app User Feedback
You probably know the saying “prevention is better than the cure.” It is perfectly applicable to reviews, as negative feedback can damage your brand’s reputation beyond repair. The best way to prevent public criticism is to give customers an alternative channel. Let them contact your company directly from within the app.
This way, frustrated users can vent their anger and feel heard. Make sure your team acts on such feedback, so the problems get resolved, and customers have no reason to berate your brand online. Even a simple contact form can bring impressive benefits. Here are a few ways of in-app feedback integration:
- in-app surveys;
- in-app feedback forms;
- contact us forms;
- chat widgets;
- shake-to-send feedback.
Collect feedback regularly and wisely. Avoid being intrusive. Users hate being bombarded with feedback requests.
2. Make Use of the App Review Plugin
Plugins like WP Review, WP Product Review Lite, Appirater allow users to rate your app conveniently. Here, just like with in-app feedback, the right frequency is key. Users should not see the pop-ups too often or too soon after installation. Give the audience time to test your product and form an opinion. Premature requests can backfire and even cause negative reviews.
3. Be Responsive to the Reviews
Every comment (unless it is inappropriate) must be responded to. If doing this manually is insurmountable, use special software for automatic replies. In any case, monitoring feedback constantly and actively is a must.
Negative comments deserve special attention. Work on the complaints to resolve the users’ problems — afterward, they may change the rating of their own accord. Meanwhile, every user leaving a positive comment deserves a thank you. Any review can pinpoint areas of improvement.
Overall, the responsiveness of a business communicates care. Customers want to feel heard, and they appreciate it when their problems are solved quickly. Listen to your audience and make them feel that their opinions count.
No company can afford to ignore customers. Positive reviews are crucial for brand image, reputation, and the bottom line. Using all-in-one software is the most efficient way to evaluate the feedback and respond to every comment professionally. Smart review management will help your brand grow and thrive.