Businesses and marketers frequently use QR codes as a standard mobile marketing tool, but what led to their widespread adoption? One major factor is the significant growth in global smartphone usage, which rose from 59.01% in 2017 to 78.05% in 2020. Additionally, high-speed internet access increased from 48.8% in 2014 to 62.5% in 2022, and mobile device ownership grew by 92.1%.
A report by Blue Bite on QR code usage from 2018 to 2020 indicates that interactions with each code rose by 98%, while their overall interactions surged by 94%, and QR code reach grew by 96%.
With this valuable data in mind, you may be curious about why convert a URL to QR code and how to use these codes in your digital campaign. Below we provide all the answers.
Best QR code uses
Redirect customers to the required site
Streamlining the process for accessing your landing page can provide a valuable head start to the customer journey. Utilizing a QR code can allow new users to access a single scan, which is particularly beneficial in today’s fast-paced society. Ensuring your URL code is unique and accurately measured is essential.
QR codes can also be helpful in directing customers to your social media pages. By placing a Facebook QR code on your product packaging, for example, customers who appreciate your product can easily follow your brand and stay up-to-date on your latest news and updates.
Generate leads
If your email marketing strategies have not been successful on your website, incorporating a QR code to generate a list may be beneficial. Customers may hesitate to subscribe to your newsletter or email list, but offering a specific “reward” can entice them to scan.
This could be one of the following:
- slight discount;
- free guide;
- trial offer.
An appealing call to action, like “Scan and win a free trial,” can significantly increase your number of leads.
Make virtual business cards
In order to sustain your company, it is vital to make business commitments such as investments, mergers, and collaborations. Using QR codes on business cards can provide new avenues for business delivery, which can be advantageous for your company.
Visual appeal is an essential aspect of any business. Rather than presenting an outdated or beginner-level PowerPoint presentation, an innovative business card can tell customers that your business is of the highest quality. Digital business cards, in particular, can help forge strong alliances and facilitate the exchange of corporate ideas.
QR codes can also be used to save space and prevent your recipient from having to read the small print on the card, thus saving time.
Bring clients to your offline site
To increase foot traffic to your business, a great option is to provide a scannable map on your website. This way, visitors won’t have to spend time locating your business or figuring out directions.
Simply include a QR code on the map that leads directly to the GPS location through Google Maps when scanned. This will make it easier for customers to find your business and increase their chances of visiting in person.
Up to you
Modern-day users value convenience and speed, which can be easily achieved with QR codes. These codes are increasingly prevalent globally, making it important for businesses to incorporate them into their strategies.
To stay current with this trend, you should start using QR codes in your business operations. If you require guidance from digital marketing experts, reach out to them for assistance in revamping your entire strategy. Doing so can boost sales and elevate your brand to new heights.