New VR PICO 4 Officially Announced and Released on September 27th in China


Today, PICO, a VR brand, announced through its official account that it would hold a global new product press conference on September 22nd and a domestic new product press conference on September 27th. It’s PICO’s first product since joining ByteDance, so it’s getting a lot of attention. According to the previous news, the new product will be PICO 4, which has been opened for presale on Tmall, Jingdong, Douyin and other major e-commerce platforms.

As can be seen from the official announcement poster, the appearance of the new product will be more design sense, streamline modeling also makes it full of a sense of technology. In fact, since the beginning of August this year, the news about PICO new products has been exposed frequently, including product design line draft, handle spy photo, parameter configuration, etc. Although none of the information has been officially confirmed, it does raise expectations for the product.

According to previous reports, PICO 4 will be equipped with the industry-leading Pancake optical solution, which significantly reduces the size of the display compared to the traditional Fresnel lens and significantly improves user comfort. At the same time, PICO 4 is also significantly improved in terms of clarity, and the field of view Angle that determines the width of the field of view is 105°, which can bring users a more immersive VR experience.

In addition, it has been reported that PICO 4 will focus on VR sports and fitness scenes, and may launch “sports ring” and other related accessories together with the new product.

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PICO’s global and domestic release conferences clearly show the brand’s global marketing strategy. And about the new products launched at the two release conferences, and the content of the application, price and other differences, can only wait for the release conference to reveal the answer.


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