PWA for Shopware 6 and Top 7 Apps Analyze. Progressive Web Apps (PWAs) for eCommerce


Technology that we carry around for personal use, or “personal tech,” is becoming more and more common. The competition is tougher as the applications get more intelligent. You, as an online store owner, need to ask yourself questions like, “Do I have a great enough mobile shopping experience to keep customers engaged? Maybe I should turn to Shopware PWA development services to make my business better?” Here, we’ll examine what AMP and PWA eCommerce are, how they can be used to improve SEO and increase sales, and how they may be combined. 

The comparison of AMP and PWA eCommerce

Let’s discuss the difference between AMP and PWA eCommerce.


A PWA will look and feel very similar to a native mobile app, without sacrificing any of the functionality that makes the latter stand out. With a PWA, users don’t have to worry about being prompted to download an app, but they still have instant access to capabilities that are equivalent, if not superior to, those found in native mobile applications.

The AMP is not the most flexible choice. They work well for people who run blogs, firms that rely on internet advertising, and advertising agencies. They can’t be used to build more complex, interactive platforms.


The goal of progressive web app development is to create a web app that performs as effectively as (or better than) a native mobile app.

Rather than trying to mimic the original mobile app experience, AMP developers focus on making their sites as minimal and efficient as possible without sacrificing any essential features.

User Experience

PWAs strive to mimic the same appearance and feel of native mobile apps for users. You do not require an internet connection to load PWAs and experience a richer, engaging journey through a site employing this approach.

Websites may load more quickly thanks to AMP technology, which lowers bounce rates. Unlike progressive web apps (PWAs), which cache data to improve user experience, accelerated mobile pages (AMPs) prioritize caching URLs to load already-optimized webpages.

How PWAs Can Work with eCommerce

The demand for web pages to feel like native mobile applications has given rise to PWAs in the industry. You may now make this a reality thanks to advanced technologies. 

Using web technologies, progressive web apps allow developers to create online applications that imitate the functionality of native mobile apps. 

The PWAs enable offline app access, push notifications, and a native-like experience by being available through a smartphone home screen. 

PWAs are anticipated to replace native applications in the near future. The PWA provides a frontend that is quick, responsive, and can be integrated with eCommerce tools and services.

Brands That Used PWAs to Optimize Operations (Top 7 Apps Analyzed)

When trying to define something as abstract as a “Progressive Web App,” it’s always best to look to examples and outcomes from the real world. Here are some well-known companies that have successfully used PWAs. 

  1. AliExpress

A worldwide marketplace called AliExpress has a mobile commerce growth rate that is three times larger than the whole eCommerce industry. Due to the web’s slower speed than the mobile app, the business was unable to achieve the same degree of success. 

The business created an app but struggled to attract consumers to download and utilize it. They chose a cross-browser PWA that combined the greatest features of their app and the broad online reach as a result. 


  • The rate of iOS conversion increased by 84%. 
  • Overall, it increased its user base by 104% across all browsers. 
  • All browsers saw a doubling in their page views. 
  • An increase of 74% in average session duration was seen across all browsers.


French cosmetics and fragrances are the focus of Lancome. Although the company’s mobile website saw growth, it was noticed that conversion rates were lower than they were for desktop visitors. Shoppers had difficulties when using mobile devices. 

Therefore, the business concentrated on the mobile web, which would provide a quick and captivating experience. To do this, it utilized PWA technology to provide consumers with a smooth and interactive experience on par with native applications. The overall implementation of the mobile experience reduced bounce rates. 


  • Mobile sessions increased by 51%. 
  • Bounce rates decreased by 15%. 
  • The conversion rate went up by 17%. 
  • 84% less time passes before a page becomes interactive. 


Popular American business publication Forbes comes out twice a month and features news and analysis from the worlds of marketing, investing, economics, and industry. 

The way Forbes provided this material to people online has changed thanks to progressive web apps. The magazine not only improved and accelerated the delivery of images, but it also improved navigation across all devices. When consumers select a subject or topic they enjoy, Forbes employs the PWA strategy to make sure they obtain engaging reading material. 

Additionally, the journal has the ability to immediately notify users of new content. 


  • Viewability of ads increased by 20%. 
  • 100% more people were engaged. 
  • The number of sessions per user rose by 43%. 


Flipkart, the largest online marketplace in India, faces stiff competition in a market of over a billion people. They started off with an app-only strategy but eventually abandoned it when they realized they couldn’t replicate the user experience on their mobile website. 

Flipkart needed to focus on the mobile market, so it began developing Flipkart Lite, a PWA that combines the greatest features of the web with those of the company’s original app. 


  • Users now spend an average of 3.5 minutes on the site instead of only 70 seconds. 
  • Overall, people stayed on the website longer. 
  • Re-engagement rates increased by 40%. 
  • Add to Homescreen users converted at a 70% higher rate than those who did not. 


2015 saw the launch of the American coffee chain’s smartphone ordering app. Since both new and old markets grew, change became inevitable after a while. In order to accommodate everyone, the new platform was created. 

The business developed a powerful PWA for the web platform, with native-feeling dynamic features. 

Additionally, changes were made to the ordering process to improve usability. Starbucks ultimately produced a PWA that is quick, easy to use, and looks and feels like a native app. 


  • PWA that resembles native apps in both appearance and experience 
  • The new web app may be used in emerging markets despite the unreliability of their internet connections. 
  • Customers may easily modify their meal and drink orders.


Users of this smartphone app for social networking and location-based matchmaking can select potential partners by swiping left or right and, if a match is made, carry on conversations with them (swipe right on each other). 

Every user, whether on a desktop or mobile device, may now access the app via a brand-new progressive web app. It employs methods for improving the efficiency of JavaScript, employs Service Workers to provide a stable connection, and uses Push Notifications to keep users interested. Tinder saw an increase in successful swipes, longer sessions, and more messages being sent. 


  • Instead of using native applications, users were chatting more on the web. 
  • User sales surpassed those of native apps. 
  • On the web rather than in native apps, users made more profile changes. 
  • Sessions on the web were better than those on native applications. 


Many people turn to Twitter to stay up to date on international events. Reconnecting with people on the go was a top priority for Twitter. Push notifications from Twitter work in the same way as those from native apps and are received even when the browser is closed. 

Moreover, it developed Twitter Lite, which is purposefully light on data use by displaying less media and relying on cached data wherever available. To reduce mobile data use, there are additional picture optimization and customizations. 

Soon after implementing the PWA strategy, social media started to experience the advantages of progressive web apps. 


  • Page views each session increased by 65%. 
  • The number of Tweets sent increased by 75%. 
  • Bounce rates decreased by 20%. 

To find out more about Shopware PWA: How it can optimize your customer experience click here


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