Individuals new to publishing videos on TikTok, often encounter issues such as low playback volume, limited exposure, and difficulties in converting viewers into customers.
So, how can one achieve TikTok user engagement and conversion in a cost-effective manner while completing the overall business cycle? Today, we will explore several TikTok strategies for increasing user engagement!
TikTok traffic can be categorized into two main types: free and paid traffic. Let’s delve into the details:
Homepage Link Promotion
Begin by adding your store link to your TikTok profile page. Publish high-quality video content to increase video exposure, attracting users to click on the link and visit your store.
Search for popular TikTok videos related to your store or product. Leave compelling comments in the video’s comment section to entice users to like and engage with your comments. When your comments receive more interaction, they are more likely to be noticed by TikTok users, who may click on your profile link and explore your store.
Identify videos featuring competing products or videos related to your industry. Follow users who comment on those videos. When an ordinary user receives a new follower, they may visit their follower’s profile out of curiosity. If your profile introduction is appealing and your video content is engaging, they might proceed to visit your store.
Send private messages to individuals who might be interested in your products. If the recipient shows interest, they may click on your profile link to learn more.
Optimize your videos for search engine optimization (SEO). Include relevant keywords in your video tags, descriptions, and other metadata to improve the discoverability of your videos.
Video Content Promotion
As an e-commerce seller, create popular videos centered around your products. Higher exposure and more views on these videos can attract potential customers and guide them to click on the link to visit your store for purchases.
During live product presentations, actively engage with viewers and encourage them to click on the provided link to visit your store. Since most live stream viewers are already interested in the content, the likelihood of converting potential customers increases with a larger audience.
Paid User Engagement
Partner with TikTok Ads to create unique and captivating brand-specific challenges. Invite users to participate in these challenges, and include links to your store or official website. This approach turns users into enthusiastic participants and co-creators of your brand’s marketing activities.
By integrating your brand into the TikTok community, you can gain significant exposure, attention, and increased user participation. If the response is strong enough, your brand may even gain unexpected exposure on television or other media outlets.
Through paid advertising, display full-screen ads (GIFs/images/videos) that pop up when users log into TikTok. When users click on these ads, they will be redirected to your brand’s website.
This refers to static/animated/video ads displayed in full screen after clicking on the TikTok application, lasting up to 5 seconds. It is a sponsorship ad in the form of Cost Per Time (CPT). This type of ad allows only one advertiser per day in a specific area and is suitable for prominent brands seeking maximum exposure.
In-Feed Ads (Bidding Ads)
These ads appear within the TikTok video feed, specifically on the user discovery page (also known as “For You”). They can direct traffic to external landing pages, encourage app downloads, or promote your branded TikTok business account. The placement and visibility of these ads depend on bid prices, with higher bids resulting in more accurate targeting of traffic.
Sticker ads refer to custom stickers or special effects filters that creators can incorporate into their videos, featuring brand-specific information.
AdWins provides millions of TikTok materials, offers advertising data analysis services, and equips merchants with on-demand creative skills.
Finding Inspiration and Excellent Materials in AdWins
Start by entering the name of the product you want to advertise in the search bar. Then, filter the results by country, region, preferred language, and website building system. To find ads most relevant to your product, it’s recommended to filter based on delivery date and date of publication.
The screenshot above illustrates that different ads have varying delivery data. The higher the number of ad impressions and interactions, the more effective the ad placement. Select a few ads with an impressive performance to analyze.
Research and Analysis
Thoroughly study and analyze ads that have proven successful in terms of placement, including factors such as scheduling, placement areas, device systems, effective call-to-action copywriting, landing pages, ad copy, video size, and length. Compare these elements with your own advertisements to develop an improved advertising strategy.
[Supplement] In AdWins, you can also find popular TikTok products. This allows you to explore the latest promotional products on TikTok, and carefully analyze their sales performance and advertising impact.
360° advertisers can also be analyzed within AdWins, providing comprehensive insights into advertiser information across various categories and tracking changes in their advertising strategies.
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