Transcripts are a great tool for improving video SEO. Whether you’re using YouTube, Vimeo, or another platform to host your videos, transcripts can help them rank higher in search engines and get more views from potential customers. In this blog post, we will discuss six ways to use transcripts to improve the SEO of your videos.
1. Transcripts Make Videos More Accessible
The first way that transcripts can improve video SEO is by making videos more accessible. Not everyone has the time to watch a long online training video, and those who do may not have the bandwidth or connection speed needed for non-stop viewing. If your transcript contains all of the talking points from your videos, it can be used as a stand-alone resource that those with slower internet connections or time constraints can learn more about your products and services. For instance, if you sell web design services and make videos teaching viewers how to build their own websites from scratch, you could provide transcripts of these training videos for customers who want the information but don’t have the time or resources needed to sit through a full hour-long video.
2. Allow You To Optimize More Pages
Another way that transcripts can improve video SEO is by allowing you to optimize more pages. It’s best practice to provide transcripts for every video on your website since each represents another opportunity to increase your search engine rankings. If you have a lot of videos, this could be difficult, but it’s definitely worth the effort. If you use a customizable video platform like Wistia, TubeBuddy, or Vzaar, you can even assign transcripts to videos that don’t have one yet.
3. Transcripts Give You A Place To Add Video Keywords
Another way that transcripts can improve video SEO is by giving you a place to add more video keywords. Keywords are still important for SEO, and adding more of them to your transcripts will help your videos rank higher in organic searches. A good rule of thumb is to use at least one keyword per paragraph so that each transcript page has several different phrases or concepts that people looking for your videos can search for and find.
4. They Increase The Likelihood Of Your Videos Appearing In Related Video Suggestions
Another way that transcripts can improve video SEO is by increasing the likelihood of your videos appearing in related video suggestions. Each time someone watches a video on YouTube, they’re shown several other suggested videos that they might want to watch next. If one of your videos appears in the related video suggestions, it will get more click-throughs than if it did not. To increase these click-through rates, be sure to fill out your video’s meta data (i.e., tags, titles, descriptions) entirely and use relevant keywords that relate to your videos. Transcripts provide yet another place to include these keywords, and they give YouTube more material to work with.
5. Transcripts Increase Traffic To Your Site
Another way that transcripts can improve video SEO is by increasing traffic to your website. When someone searches for a specific topic on Google or YouTube, they often click on videos as well as web search results. Even if a viewer doesn’t click on yours, the fact that your video’s transcript shows up, as a result, means they might see one of your pages in their search and become interested enough to click through. This will increase the number of people who visit your site from searches, which is bound to improve both traffic and conversions.
6. Transcripts Can Increase Traffic And Conversions By Over 100%
Another way that transcripts can improve video SEO is by increasing traffic and conversions by over 100%. It’s a common misconception that videos are just a traffic driver, but the best ones also convert viewers into leads. Typically, this means creating a call-to-action towards the end of your video that encourages viewers to visit your website and fill out a form or click on a link. The more information you can give potential customers in the transcript for this part of the video, the better your conversions will be.
In conclusion, transcripts provide a lot of benefits both for viewers and your business. Viewers appreciate transcripts because they can get the information they need without sitting through an entire video, and businesses benefit because transcript pages rank well in searches and increase traffic to their sites. This is especially true if you use keywords in your transcripts that relate to your videos so that they show up in related video suggestions. If you have any questions about adding transcripts or all captioning services to your YouTube videos, feel free to visit our website.