A website is among the most important digital marketing tools for any business. It introduces your dental practice to potential customers in the most professional and comprehensive manner.
Having a website also creates a sense of credibility and trust from everyone who lands on your page, especially if it’s well designed. However, not every site will give you these results, and most importantly, convert potential customers.
If you are working with a professional digital marketing firm who specializes in dental practices, your website is not going to miss these seven important elements.
Attractive Website Design
Website design plays a big role in determining the next action that a potential client is likely to take. Poorly designed sites are a turnoff for many internet users and contribute to a high bounce rate.
An attractive dentist website design, on the other hand, will keep visitors on your site longer, enough for them to find a solution from you. Remember to check and update your design regularly so that it maintains a modern feel.
While a design will capture your audience’s attention, it’s the content that will build the trust that leads them to become a client.
Potential patients want to know what you do, how you can help them, the values you stand for, what other people are saying about your practice, and so on. Accompany this written content with strong and captivating visuals that will send the desired message with one look.
More than half of the people around the world are now using mobile phones to access the internet. Your potential clients are not any different.
If you are looking to capture your entire audience, your dentist website has to be optimized for different screen sizes. A website’s responsiveness is also an important metric when it comes to search engines displaying your site on the results page through SEO.
Your website’s navigation system determines how easy it is for visitors to find or access information.
In case you have numerous pages, consider grouping them into categories to avoid overwhelming your potential customers. The most important pages, such as the services and information about your company, should come before other less important pages.
Having a simple navigation system also helps search engines find and start indexing your content faster.
It’s simply not enough to want a website for your dental practice just because everyone else has one. You have to know why you are creating your website and what you expect from it.
For most dentists, the goal is to provide information about their practice, attract the target audience, and eventually convert them to clients.
Knowing the purpose of your website gives you a roadmap by outlining the way forward. It will also help you plan the type of copy you place on pages such as the home or blog pages.
Calls to Action
What actions are you hoping your website visitors will take after viewing your content? It could be calling your offices, filling out a contact form, subscribing to your newsletter, sharing the web page on other platforms, and so on.
A call to action tells your potential customers the actions you want them to take on your site. Ensure that the CTAs are clear and easily visible to avoid confusion.
Finally, your dentist website should have a way for potential patients to reach you or your practice. When a website visitor decides to become a client, the last thing they want is to go on a wild-goose chase looking for your contact information.
Remember to add other pertinent business information, such as a physical address, hours of operation, and your social media profiles.