Apple is Reportedly Working on AirPods Lite, which will be Priced at a Lower Price

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Apple is selling four different models of AirPods, ranging from the second-generation AirPods to the higher-end AirPods Max. While AirPods have become very popular headphones, they’re not cheap.

According to Haitong International analyst Jeff Pu, Apple is currently working on new “AirPods Lite” to compete with cheaper wireless headphones.

Jeff Pu says demand for AirPods is expected to decline in 2023. To put that in perspective, AirPods shipments are expected to drop from 73 million in 2022 to 63 million in 2023. That’s partly because of “weak demand for AirPods 3” and the possibility that Apple won’t release new AirPods this year.

The analyst said in a note that Apple has been working on “AirPods Lite.” It’s unclear exactly what the device will be or what it will do, but analysts describe it as a “low-priced product” that could compete with non-Apple headphones.

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With the release of AirPods 3 in 2021, Apple has priced the previous generation AirPods 2 at $129, compared to $169. Presumably, the AirPods Lite will cost less than $129. Another option for Apple is to lower the price of AirPods 2 even further, possibly to $99.

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