Expanding your digital marketing plans: how do you reach the widest audience?


Digital marketing is an umbrella term that spans many verticals.

From Social Media Marketing to SEO and everything in between, digital marketing entails all kinds of advertising channels that are highly relevant in the present marketing landscape.

But, 45% of organizations still say  that they do not possess a well-defined digital marketing strategy.

Therefore, businesses need to reassess their strategic positions to expand their reach as much as possible.

Here’s how they can make that happen:-

Leverage market research data to accurately demarcate your target audience

Only 22% of businesses assert that they don’t have any woes with their conversion rates.

This clearly means that most companies expect their marketing efforts to yield better results.

Consequently, audience targeting is becoming more and more of a priority for advertisers. As of 2019, 55% of businesses state that they prioritize data-based audience segmentation and targeting over other areas of marketing.

But, to create accurate buyer personas, brands need gain access to the relevant demographic data.

With data science and AI catalyzing the efforts of market research firms and digital marketing companies in Delhi NCR, the acquisition of such data is not a huge roadblock in today’s day-and-age.

Even social media platforms like Instagram, Twitter, and Facebook allow companies to gather a plethora of consumer information.

Thus, the real challenge is to leverage the insights hidden in the data you gather. Now, this is where psychographics come into play.

While demographic data tells you about factors like location, age, income, and job titles of your research subjects, psychographic data tells you about their values, interests, goals, and priorities.

Ultimately, your goal should be to create buyer personas by taking a holistic view of demographics as well as psychographics.

After all, if you fail to demarcate your target audience, it’s highly likely that locking yourself in a room and praying for conversions will yield better results than your marketing strategies.

Audit your existing digital marketing strategy and use your findings to build a new one

Curating an accurate buyer persona will not yield any results as of itself. You need to make sure that your marketing efforts are in line with the needs of your target audience.

However, before you dump your existing digital marketing strategy altogether, it is wise to look for silver linings.

To begin with, assess if your digital marketing goals complement your business growth goals.

For instance, if your social media presence is growing in scale, but not directing any traffic to your website, it is not serving your end goal of fostering conversions.

However, on the other hand, if your primary business goal with a particular marketing channel is to increase brand visibility, the lack of conversions doesn’t hurt.

The point is that you need to be clear about the intent behind all your digital marketing endeavors.

Meaning, if your analysis delineates that your e-mail marketing efforts are leading to the most conversions, double down on that vertical.

Simultaneously, identify gaps in the content creation on marketing channels that aren’t yielding the results you desire.

For instance, if your Instagram followers are not engaging with your brand, utilize the psychographic insights embedded in the buyer persona that you created in the first step to improve your content as well as engagement style.

Lastly, pen down a fresh digital marketing strategy that integrates all your findings and turns them into an actionable roadmap. Seek the help of digital marketing companies in Noida, if need be.

Stay updated on  the latest trends

Digital marketing is an ever-expanding entity, and what worked a year ago need not work anymore. That’s why even digital marketing companies in Delhi NCR keep testing out new strategies from time-to-time.

For instance, long-tail keywords weren’t a big consideration in the realm of SEO a few years ago. But, things changed drastically after Google’s Hummingbird update. Currently, long-tail keywords account for 70% of all online searches.

A similar growth pattern is also being observed in the case of voice search. A 2018 study asserts that by the year 2020, 50% of online searches will be voice-based.

When viewed in isolation, this statistic doesn’t seem relevant to marketers. But, when you expose yourself to tools like Jetson and Blutag, you start to understand the potential that voice-based commerce holds.

Along the same lines, marketing automation is yet another emerging trend that has the potential to change the face of digital marketing in significant ways.

A report by Forrester states that companies across the globe will spend as much as $25 billion on marketing automation by 2023.

Furthermore, terms like personalisation, visualisation, SERP Position Zero, Interactive Instagram ads, engagement-based emails, and more have been making rounds in the conference rooms of digital marketing companies in Noida as well as in major marketing circles around the world.

Now, we’re not asking you to run behind the trails of all the buzzwords that you hear.

We’re merely suggesting that you should be open to integrating futuristic tools into your digital marketing strategies if they offer incentives that align with your goals.

Seek the counsel of digital marketing veterans

Handling your advertising needs without the help of digital marketing companies in Delhi NCR is a colossal task, to say the least. 

However, you can unburden yourself with relative ease by contacting digital marketing companies in Noida.

After all, asking for help at the right time is ultimately an act of bravery.


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