Today, business development on Instagram is unthinkable without the use of a hashtag. If it’s a unique one (created by a particular company or brand), sales success is guaranteed.
Hashtags are a modern way of navigating the social media world. They help users quickly find the content they are looking for among the overwhelming amount of information.
Using the right hashtags in your business strategy is one of the main factors that can help you promote your brand and demonstrate your product to more people. Why not take advantage of the opportunity the world of social media offers?
Creating your hashtag requires some work and steps, from using the hashtag generator free (for finding the relevant and top hashtags for your brand description) to monitoring the effectiveness of the created hashtag.
Moreover, you can try a hashtag generator multiple words usage to find the most relevant hashtags. But first things first.
Why use a hashtag?
- Stand out your post from the rest of the content
Putting a hashtag in your post makes it easier for your potential customers to find you (your brand or product). In this way, you can be easily identified.
- Categorize content
A hashtag is a kind of content divider. For example, using the hashtag #food will place content into the food category and everything related to it. This way, you may find like-minded people or customers quickly and effortlessly.
- It gives the product a distinctive identity
A hashtag you create that describes your brand in the shortest way may increase your audience instantly. Unique hashtags are what make a product recognizable amongst so many other products.
- Find the top niches
If you have decided to take the next step to boost your sales and are looking for inspiration or encouraging examples, hashtags may assist you in finding the top niches that are currently hot on Insta. Explore them and push your business even further up the ladder.
Why create hashtags?
Firstly, by creating your hashtag, you allow your brand to become identifiable and one-of-a-kind.
Secondly, hashtags are a kind of “call-to-action” for your followers and clients. By developing a hashtag, you’re engaging and attracting even more users who want to find out more about the product.
Thirdly, with the help of hashtags, your product can become the very top niche (mentioned above). It means there is nothing to prevent your brand’s profile from ranking higher on IG’s top.
Five tips for creating your IG hashtag
Before you outline the ground rules for hashtag creation, it is essential to think about what you need your hashtag for. There can be a variety of reasons for creating hashtags. For example, to get brand recognition, get more “hearts” and growth on your IG account, get more mentions, etc. The knowledge and vision of the goal will assist you to achieve good results faster by creating a targeted and correct hashtag.
- Mark hashtags associated with your brand
I mean research the whole field related to your product. If it’s high-protein shakes and bars, look for the top hashtags in that content category to develop your own hashtag, differentiating it from existing ones. You may use online services like generator Instagram tools to find all the relevant hashtags by a keyword, image, or post link for a quick search. You may also use it as a hashtag generator multiple words insertion to get trending hashtags by several words.
- Start making up your hashtag in a creative way
Follow these simple tips that help you come up with the right decision.
- make it a short one
It is the tricky part because you need to describe your brand in one or three words at the most, which users will understand that it’s about your product. Write down the most appropriate words to describe your brand; select the best of them and put them together in one word to get a hashtag.
- make it a unique one
The essence of creating a hashtag is uniqueness. You develop a hashtag that is unlike any other, and that is why your brand can become identifiable.
- make it the most relative to your brand
The hashtag should describe your product in the best and most effective way for the customer.
- make it a simple one
Creativity doesn’t mean complicated. It is better to pick out the most straightforward words, but do it in your way. If the phrase (a word) is difficult to understand, the user is unlikely to want to know more about it. Catch their attention with simple words, but with a full product description and possibly a story behind the hashtag.
- Go through a double-check
In any case, it is better to double-check everything and more than once. Hashtags developing is no exception.
- Double-check of uniqueness: to ensure that the hashtag will be useful, it is better to check twice its content and originality (of course, there are fails on social media too — it is quite normal).
- Avoid double meaning: make sure the hashtag has a single intended meaning. It is often the case that different companies use the same hashtag (unintentionally) for different things. To avoid this, ensure that your hashtag is unique.
- View at visuality: check for orthography and cohesion of spelling.
- Keep in touch with global issues/news: see if the hashtag is relevant to hot global events.
- Add “a little spice” to the created hashtag
If you have created a hashtag and it appears in your news feed, it does not mean you can rest easy and do away with hashtags. Once you’ve developed a hashtag, it’s time to make a colorful and emotional post with it to get more people to notice it. Engage with your audience through the post, ask questions, add a good photo and make sure your post generates more response and engagement. It gives your hashtag a chance to go viral and become “hotter”.
- Control the hashtag effectiveness
Don’t overwhelm your followers by overusing your unique hashtag. It may quickly bore them, and they’ll stop paying attention to it altogether. Plan a frequency of hashtag usage in advance (including its usage in Stories) consistent with your end goal (mentioned in the first part of this article) and your branding strategy on Instagram.
For best results, monitor the growth in audience engagement and frequency of hashtags used by other profiles during each month.