Samsung Electronics is considering installing Mediatek AP in its premium smartphones Galaxy S22 FE and Galaxy S23 to be released in the second half of 2022, which means that the market share of Exynos AP produced by Samsung’s contract manufacturing division will further decline.
According to BusinessKorea on Wednesday, Samsung electronics has used qualcomm AP and Exynos AP in high-end smartphones so far. Mediatek AP has been partly used to lower unit prices and improve price competitiveness in low-end smartphones.
If the rumors are true, it will be the first time for Samsung electronics to install Mediatek’s AP in its high-end smartphone, and about half of Galaxy S22 FE and Galaxy S23 sold in Asia will use mediatek’s AP.
Mediatek’s market share outside China has been around 10% for more than five years. To expand its market share, Mediatek is pushing to install its AP on Samsung Electronics smartphones.
Meanwhile, Samsung Electronics is having a hard time introducing the Exynos AP series. Samsung Galaxy S22, which will be released in early 2022, will run Qualcomm AP instead of Exynos. Sam Mobile noted that this was a symbolic event that dealt a blow to the reliability of the Exynos series AP.
An industry source said, In order for Samsung Electronics to save Exynos, it needs to develop high-performance products with higher price competitiveness.”