You really do need a well thought out business plan if you are to survive these days, and whilst most savvy small and for that matter large business owners will have a website, many of the most successful ones have also launched their own mobile app too.
One chap who does know a great deal about the importance of apps is the Top 10 Sports Betting Sites author Adrian Sterne, for throughout his website he looks at many different betting apps and he has told me that those gaming companies that have launched their own app have never looked back.
However, one thing that can and often does put off anyone running a business from launching their own app, is the initial start-up and ongoing running costs, and if that is something that has led to you not launching an app yourself then be aware there are several low cost options available to you, which I will explore below.
Low Cost Mobile Business Apps
I know many business owners are keeping a close eye on their business expenditure currently, and will be weighing up the pros and cons of launching a mobile app.
In fact, some of them may be happy operating with just a website, for that is a great way and a low cost and easy way to drive sales and get your business out there on the web.
If, however you want to launch your own business app but do so in a low cost type of way then consider using a pre-made app or a white label app as they are known, as you will find the cost of utilizing such an app is low when compared to launching your own unique business app and the running costs can be negligible too.
The main advantage of using such a white label app is that you can brand it with your business name and logo and if you are selling goods or services you can simply input those in the backend of the app with no coding experience required to do so.
Unique and Bespoke Business Apps
If you are prepared to spend the cash and have plenty of money available to launch your own unique business app then it will be worth approaching several different app design studios and comparing the price that they will charge you to build such an app for your business.
Having chatted recently to a couple of people involved in the design of mobile apps, they did tell me the mistake that many business owners make is that they do not think through how they want their app to look, operate and the ultimate aim of launching their own unique business app.
Those involved in the design and development of mobile apps need to have a robust plan for how an app is going to work initially to allow them to build a structure and an understanding of the experience a user will ultimately have, and as such long before a business owner approaches such an app designer, they need to have fully mapped out the idea and aim of their app they want building.
As for the costs associated with using a third party company to make live your own unique business app, well that does of course vary dependent on just how advanced you want your app to be, but it will be a price worth paying if it gets the ultimately aim of massively improving your sales and business income.
Also be aware that you are going to have to market your app too, for your potential customers will need to have some idea of the benefits of downloading your app and what it offers them too.
Failing to market your app successfully will lead to not many people having the time or inclination to actually download and install it and go on to use it, and that is something you will need to remember at all times.
