According to data from Nasty Gal, searches for “mermaid-core” on Pinterest skyrocketed by 614%, while global Google searches for “mermaid-style” jumped by 736% over the past year. Additionally, searches for bikini styles featuring the iconic character Ariel saw a remarkable increase of 270% from the previous month. The mermaid craze quickly spread like wildfire, particularly on popular social media platforms such as TikTok. A trend known as “mermaidcore” gained immense popularity, captivating the TikTok community. Trendalytics data reveals a staggering 183.4% increase in search volume related to mermaidcore compared to the previous period. The TikTok platform itself experienced a consistent surge in mermaidcore content, with the United States, Canada, and Australia being the regions with the highest search activity.
On TikTok alone, content associated with mermaidcore has amassed an astonishing 15 billion views, while the hashtag #mermaidcore has garnered 187 million views. Users flocked to TikTok, sharing captivating videos centered around the core aesthetics of mermaidcore, leading to a series of viral home decoration trends.
One influential video shared by a blogger named @evamillersha showcased homemade shell candles. Unexpectedly, the video went viral shortly after its release, accumulating 14.5 million views, 2 million likes, and over 3,000 comments. The comment section buzzed with users expressing their strong interest in the shell candle lamps showcased in the video. Another TikTok blogger, @thefashionaries, also experienced significant success with their shell candle lamp video, garnering over 7 million views and 1 million likes.
The popularity of shell candle lights exemplifies a new home improvement aesthetic trend fueled by mermaidcore. This trend draws inspiration from aquatic life, incorporating accessories made of bubbles, shells, pearls, and iridescent flowing fabrics. The rise of mermaidcore also paved the way for the popularity of classic marine-themed products such as mermaid mirrors and jellyfish lamps, which gained traction among TikTok users.
Delving deeper into the appeal of these underwater creature-inspired home decorations, one can trace it back to the collective imagination of the public surrounding the mermaid’s abode. The Neptune’s Palace envisioned as a coral structure surrounded by glistening pearls, open and closed mussel shells, and a variety of sea crustaceans and starfish, creates a vivid image in people’s minds.
The mermaidcore style, extending beyond the home decor, has permeated various aspects of fashion, making it the hottest topic in the industry. TikTok witnessed the rise of trends like “mermaid aesthetics,” “mermaid girls,” and “mermaid core jewelry.” The mermaidcore trend predominantly embraces an “ethereal” and “romantic” ocean-inspired theme, with metallic sequins, iridescent shades, and hues of pink, purple, and blue serving as its primary colors. Shell, coral, starfish, and wave motifs represent the imagery associated with the ocean.
Currently, the trend of mermaidcore shares similarities with the previous year’s popular Y2K style, with an emphasis on romantic elements. Examples include transforming octopus tentacles into ruffles, scales into fan-shaped edges and trims, and crochet weaves resembling fishing nets. Layered fabric fins create a fluid effect, reminiscent of movement.
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