With growing competition, online car selling is one of the latest trends that organizations follow. Most car showrooms, whether large or small, are setting up attractive virtual car showrooms to advertise and promote the cars on their website. However, if you rely on a car photographer to capture static photos, you should consider switching to 360-degree pictures with far more meaning and impact on customers.
The virtual car showroom lets you display your cars to potential customers through images and videos. However, the exterior is only half the experience. People passionate about cars are also concerned with the interior.
Without a doubt, 360-degree car photography is one of the most innovative ways to take your customer experience to the next level.
The 360-degree car view gives the potential customer a more detailed and realistic view of the exterior and interior of the car, including other details, such as curves, lines, etc., that make it more interesting and interactive.
It has been observed that a potential buyer stays 5-10 times more on your virtual tour if the images are more interactive. So, having 360-degree photographs of your online showroom will enhance your interaction with the buyers. This unique experience will enable you to attract buyers to explore more details of the car and increase the possibility of closing the deal even without entering the showroom.
How 360 Interior Views Enhance User Experience?
Customers will be compelled to look at your vehicle if you include a 360-degree inside view in your car display platform. Additionally, if you identify all the interior elements using hotspots, people will quickly recognize your position of authority in your field. Consider this: Unlike other vehicle dealers, you will provide them with the same information through an interactive setting where they will be in control.
Your client will feel more emotionally connected and eager to collaborate with you. And if the customer is adamant about buying a car, they will phone you to arrange a convenient time to come by for a test drive.
In addition, people may need to reserve the time from their hectic schedule to visit a showroom and obtain first-hand knowledge of an automobile, even if they have a favorite model. Such potential customers may consider selecting online, thanks to a virtual showroom and 360-degree perspective. Once persuaded, they will schedule a test drive or visit.
Tips To Get Great Interior 360 Image
The first step in creating an ideal 360-degree automotive image is capturing a quality panorama photo of the inside of the vehicle. You’ll need a 360-degree camera to capture such images. There are many similar cameras available for a reasonable price. Here are some pointers to help you take 360-degree photographs correctly with your camera.
Maintain Proper Light Sources
A car’s lack of vast interior space makes it challenging to take high-quality panoramic photos. So, you must exercise extreme caution, especially during lighting.
Turn off any indoor lights before capturing a panorama of the outside to prevent artificial and natural lighting from clashing. But it’s wise to avoid counting on external lights. Instead, make sure there is enough light in your showroom by turning on the lights. You can either mount an LED light on the car’s roof while capturing interior photos or set up studio lighting. The best lighting solution for convertibles is studio lighting. To prevent hazy images, ensure maintaining steady light intensity.
Remove Unnecessary Objects from Background
Most people do an excellent job cleaning the automobile but often neglect to look at the reflections. It’s challenging to photograph cars with reflective body paint or mirrors, and you need to clear the scene of undesirable objects that can make the reflection unattractive. The best way to defend this is first to record a video of the vehicle and examine it for distracting areas. Discover what is creating the strange reflection and try to shift it away from the shooting area.
Cover All The Interior Features
The most important interior aspects of the car should be prominently displayed in the photograph. Again, lighting significantly impacts this, so while capturing inside photos, pay close attention to the illumination. This is crucial because images should be used to explain and emphasize the most significant inside aspects of the car while creating a 360-degree view of it. This will increase the buyer’s interest in the vehicle.
So, it is time to integrate 360 degrees into your online showroom so that you can grow your business significantly. As a car dealer, you can see the impact of 360-degree car photos on your business growth. Attractive car photographs help potential buyers to finally decide on purchasing their dream car from the showroom.
However, it takes work to create 360-degree photos on your own. You can take assistance from Spyne to get 360-degree images. Spyne has revolutionized car photography studios by making them virtual. They will assist your business by providing 360-degree photographs that let your customers virtually stroll through a car.