How to optimize your website for smartphone: A beginner’s guide


No matter the quality of your website on desktop, it must be optimized for smartphones in order to tap into the modern market. Even the best designed and most functional website when accessing it on a laptop or PC is rendered frustrating and ugly if it has not been properly optimized. Optimizing your website will make it fit smartphone screens, allow customers to call you in one click, and permit your pop-ups or ads to properly access those browsing your site on their commute or sat on the couch. You can check web design agency here.

Here is everything you need to do to optimize your site for smartphones.

Include contact details

With landlines giving way to cellphones in American homes, if you are going to be called by a customer – which you should desire to be in order to create leads and improve sales – it’s likely to be from a smartphone. This makes including your business contact details one of the easiest forms of mobile optimization.

By doing this, you are allowing customers to call you with one click of their finger, rather than having to find you in any directories, having to Google you or forcing them to come to your office and store to get one simple question answered.

Optimize images

Images on your smartphone website should be compressed and appear clear when viewed on a smaller screen. If you have any large, widescreen images or moving backgrounds on your desktop website, you could consider removing them as they could appear cluttered or obstructive on handheld devices.

If, for example, your website is aiming to sell products, then image quality is key. If you aren’t properly listing your products on a smartphone-optimized site with quality images, then you could well be losing custom.

Use experts

The easiest way to get superb web design is to use experts such as ALT Agency. Professionals can design you a website that looks great on smartphones and functions well too, create a mobile app, and even run your marketing campaigns, ensuring that everything on your website is optimized for search engines and smartphones.

If you have ever considered moving into social media or pay per click (PPC) activity in order to promote your brand or product, then these types of web design professionals will help you in those fields, too.

Know your SEO

Having a website that appears crisp and functional on smartphones as well as desktops is essential for ensuring good search engine optimization. Encouraging more visitors to your site, having internal and external links that work well on phones and tablets, and having a creative and engaging design that keeps readers on your page for longer will all boost you up search results. Many small businesses don’t invest in SEO strategy – don’t let that be you.

Use responsive WordPress themes

Without the help of professional web designers, WordPress could be the next best option. With responsive themes, they should snap to smaller screen sizes, and you can alter them manually if they do not appear quite as you imagined.

Redesign any pop-ups

Some pop-ups can frustrate and annoy readers, while others are there to provide information or explain something. If your website uses this second type, and you do not want to lose their functionality when users are accessing your site through their smartphone or tablet, you may need to redesign them.

Create an app

Alongside smartphone optimization of your website – as an app should not be in place of this – could be the development of your very own app. Your app must be useful, original, and easy to use. Ensure your app truly serves a purpose, uses clear branding, and attracts your customers’ attention as much as possible.


If you are going through the smartphone optimization process, you may see it as a good opportunity to modernize your website generally. Many businesses created websites at the beginning of the internet age, or at the beginning of their business lives when they had a smaller budget. Years down the line, however, having an ugly or outdated website will simply not cut it – on smartphone or desktop.

Continually review

Finally, it is essential that you continually review your website on desktop, smartphone, and app. As you add content, create new web pages or redesign certain sections of your site, it might slip your notice that something has moved out of place or no longer appears properly for mobile users. Constantly review, revise, and reevaluate your website’s performance.


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