For independent sellers, effectively driving high-quality traffic and converting it into sales is of utmost importance. However, social media platforms are relatively unfamiliar in the Middle East. Today, let’s explore how to leverage TikTok Ads for effective advertising in the Middle East market, ultimately enhancing the traffic and conversion rates of independent sellers.
TikTok User Data in the Middle East
The Middle East market has garnered global attention, and TikTok has emerged as a dominant force with a massive user base that exhibits exceptional engagement. Specifically, countries like Saudi Arabia and the United Arab Emirates have witnessed TikTok’s penetration rate surpassing 100%, indicating that users may have multiple TikTok accounts.
These users spend an average of over 40 minutes per day on the TikTok platform. With a well-planned advertising strategy, this user base can generate significant exposure for your products and brand.
Advertising Tips for TikTok in the Middle East
To successfully acquire and convert users on the TikTok platform, it’s crucial to learn and carefully apply the following advertising techniques:
Choose the appropriate ad type:
Super First Position, In-feed, Hashtag Challenge, and Brand Performance are the four main types of TikTok ads. In the Middle East, in-feed ads have proven to be highly effective in terms of display and reach rates.
Associate your TikTok For Business account to track data:
Integrate your TikTok For Business account with your independent station’s backend. Apply for an advertising account and synchronize data to gain better control over your advertising campaigns.
Utilize the Catalog feature:
Set up a Catalog on your TikTok Ads account homepage and effortlessly sync product information. This feature automatically updates product details, saving you time and effort in advertising.
- Set up different product campaigns for varying objectives.
- Allocate the budget at the ad group level, rather than the campaign level, with a recommended budget of 10-20 times the bid.
- Minimize frequent adjustments to the daily budget and its percentage.
- Optimize traffic by uploading new videos or introducing products for review on Thursdays and Fridays, as weekends receive the highest traffic.
- During the initial phase, the ad set should achieve at least 50 conversions to complete the learning period.
- Adjust bids only after obtaining 10 new conversions to stabilize the conversion cost.
Creative Considerations for TikTok Ads in the Middle East
When creating and submitting advertisements, it’s essential to pay attention to the following key factors due to the unique cultural aspects of the Middle East:
The respectful portrayal of women in videos:
To adhere to cultural and religious traditions, ads should avoid revealing representations of women. Women appearing in videos should not be shown below the neck.
Consistency in discount information:
Ensure that discounts featured in the video align with those offered on the website. For example, if the website provides a 40% discount, the video should display a corresponding 60% off.
Match the website’s currency to the served region:
- Display the currency on the website that corresponds to the region being served.
Avoid exaggerated or guaranteed claims:
Product descriptions and slogans on the website should refrain from making exaggerated or guaranteed statements, such as claiming to be “the world’s number one skincare product.”
By incorporating the aforementioned strategies, we believe you now have a solid foundation for advertising on TikTok Ads in the Middle East market. We hope this information assists you in significantly increasing the traffic to your independent website, enabling you to thrive in the realm of cross-border e-commerce.
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