According to the Italian PRESS reported on May 14, Imperial Brands Italia has clarified its target for 2024. At an in-depth experience event called “Feel The Flavours” in Milan, the company unveiled a new line of tobacco-free fruit and mint-flavored products, iSENZIA, suitable for all Pulze devices.
Armando Frassinetti, marketing manager of Imperial Tobacco Italy, said that since the launch of Pulze 2.0 a year ago, the new iSENZIA, a stick-shaped product containing nicotine and zero tobacco, has been launched.
The new iSENZIA is made with a special green tea and oolong tea base blend, using capsule technology in the filter, and offers four flavors.