Instagram Features You Should Be Using in 2022


With new features being added to Instagram all the time, it can be challenging to keep track of what’s available and how to utilize them best in your social media strategy. In 2022, there are a few standout features and possibilities that you should definitely be taking advantage of.

One of these possibilities is the one that allows you to buy specific types of followers. So, for example, you can buy Instagram followers that are female. This can help target your content, ensuring it reaches the right audience and ultimately improving engagement rates. Instagram is always adding new features for its users to try out, and here are some of the most popular ones you should be using in 2022.

Reels Template

The first Instagram feature you should use in 2022 is reel templates. These reel templates are prebuilt templates, which make it far easier for people to make reels faster and more efficiently.

Starting to make reels can seem like a daunting task, especially for those who are using Instagram for marketing purposes. However, these reel templates have made it far easier to create your reels. When creating a reel from a template, it must have at least three different clips and some music. These templates can be found within the reels feature of Instagram and are incredibly easy to use.

Interactive Stickers

The next fantastic feature you should implement into your content as much as possible is interactive stickers. These interactive stickers are available for both Instagram stories and your reels. Interactive stickers can be placed over your recorded content or posted to your stories or reels for your audience to interact with.

Examples of these interactive stickers are polls, questionnaires, or even yes-no questions that can be answered by tapping a button. These interactive stickers are not only a great way to get more information out of your audience, but they are a great addition to your analytics and can improve your engagement score.

Partnership Inbox

Something many businesses and brands struggle with when it comes to their marketing on social media, Instagram in particular, is that their inbox can get incredibly full very quickly, and messages can be easily missed.

With access to partnership inboxes, influences, creators, and brands can now quickly and easily manage and find their communications all in one location. They are essentially a subfolder created in the direct messages tab, and they skip through the message requests and go straight into the partnership inbox. This makes it far easier to find branded content partnerships.

Calendar Tool

If you have a business profile on Instagram and are looking for a way to manage your time and content better, the calendar tool is something that you should be paying attention to. The Instagram calendar tool helps track your data over time, whether it is 30 days or 60 days. This means that creators can get rid of any third-party apps they may be using and do it all from the same platform.

Visual Reels Replies

The last Instagram feature you should use in 2022 is visual reel replies. This is exactly as the name suggests and allows you to respond to people’s Instagram reels through a video rather than just commenting on it. This is an easier and more effective way for people to comment on other users’ content and is encouraged as it is highly engaging and interactive.

Instagram is a major platform that has been around for a very long time, and to do this, it needs to continually update its features and give users what they want. It is always a good idea to keep up with all the updates and know what is going on with Instagram if you want to be on top of the ball.


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