OnePlus Smart TV Released Cost-Effective: Focus on High-End

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OnePlus launched OnePlus TV Q1 and OnePlus TV Q1 Pro in India last year. Like focusing on flagship phones, OnePlus Smart TV also focuses on the high-end market. Now, the company has confirmed that it will launch a more cost-effective smart TV.

On June 8th, according to foreign media reports, OnePlus will launch an entry-level smart TV and will be available in India on July 2.

OnePlus CEO Liu Zuohu (Pete Lau) exposed this more cost-effective smart TV on Twitter, stating that it will be available in India on July 2nd, a move that will bring it a larger customer base.

Navnit Nakra, the new vice president and chief strategy officer of OnePlus India, said: “The continuous growth of entry-level and mid-range markets has attracted our attention. If we want to diversify in India, this Lifting will be the best start.”

In terms of price, OnePlus’ upcoming smart TV will cost about Rs 15,000 (approximately RMB 1,400) . In addition, there is a mid-range smart TV with a price between Rs 20,000 and Rs 40,000.

In comparison, the previously released OnePlus TV Q1 is priced at 69,900 rupees (about 7,000 yuan), and the Q1 Pro is priced at 9,900 rupees (about 10,000 yuan), and the price difference is several times.

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