Part of Redmi MIUI UI will be Differentiated from Xiaomi to Improve Brand Recognition

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Weibo user @digitchat revealed on Oct. 11 that Redmi may have to make some minor differences with Xiaomi in the UI interface of MIUI system, mainly to add elements of its own brand. The interface change, which will not be noticeable, is aimed at improving the Redmi brand.

At present, a number of domestic smartphone brands have their own sub-brands, targeting different price segments and user groups. Igeekphone learned that the system UI of Huawei and Honor sub-brands had different designs before the split, and the system UI of iQOO and Vivo were not exactly the same.

The source also said on Weibo that Redmi’s new phone will use Qualcomm Snapdragon 870 SoC, and the project is progressing normally. He also revealed that a leapfrogging mid-range phone will be released in October, with an unknown brand.

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Xiaomi’s latest operating system is MIUI 12.5, with the slogan “Touch the imagination, feel the Reality”. The system has light cone effect design, and the ICONS of many system APPS will have subtle animation effects during operation. In addition, the system’s touch feel is realistic and open to third-party applications.

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