Retailers competing in today’s ultra-competitive ecommerce industry all share a common goal: Get more conversions. Sometimes these conversions can be easy to come by, whether they’re emanating from paid per click campaigns (PPC), social ads, such as Facebook or Instagram, or organic site traffic that comes from smart search engine optimization efforts. But a commonly overlooked option for retailers is by adding an intelligent software tool to the mix like a Shopify CRM, which can help retailers better understand customers and their habits as they make the journey towards a sale (conversion) or cart abandonment.
Big brand retailers have relied on business intelligence for decades when making marketing decisions. But the thing is that smaller retailers often don’t have the volume or cash flow for big data operations like this. With a CRM in place tracking your orders, customers and conversions—gathering business intelligence about your existing and prospective shoppers in real-time is not only easy, it’s instant. This type of data can help identify trendsetting products, items that have a high return rate, shopper behavior and more.
Remarketing goes beyond using a retargeting service these days; it also means keeping your email newsletter subscribers informed and up to date. But knowing what message to send to what subscriber and when is critical in getting more out of your segmented click through campaigns. Newer CRM for Shopify helps you better organize and track your email subscribers, so you can send fine-tuned messages that have a healthier open rate and click through potential.
Since there is no face to online retail, CRM helps you add a more human-like shopping experience. The ability to add and track notes on customer profiles enables your customer response team to more efficiently engage shoppers, track and resolve disputes and ensure that customer retention rates don’t decline. Studies have found that when ecommerce retailers engage customers and actively follow through to resolve issues, the retention rate skyrockets. Namely, a happy customer will ten 10 people about your online store; whereas an unhappy customer will tell 50 not to ever visit your online store.
Forward & Reverse Logistics
If you’re selling online, you are also managing shipping and returns, with exception of drop-shippers, of course. For most online retailers, however, fulfillment takes up a considerable part of their daily routine. Being able to integrate a CRM into the incremental forward (shipping) and reverse (returns) logistics process is essential to maintaining the customer journey and the high standards your store sets for transactions and customer retention.
As you can see, newer tools are making it easier to sell online. Whether it’s a Shopify store, an Amazon store or even your own eBay store—customers like to know they’re appreciated, and relationships matter more now than ever before. Thankfully, today’s leading digital tools enable you to maintain and grow these relationships with relative ease.