According to data analytics company, Statista, the global retail e-commerce space is expected to be valued at over $4.88 Trillion by 2021. This is a significant number by any stretch of the imagination. The growth of simple, cost-efficient and user-friendly theme based e-commerce website service providers as Shopify and Woo-Commerce have accelerated the growth of the e-commerce marketplace.
With so many companies and brands opting the e-commerce route, it can get congested or even saturated. More and more product pushing can result in customer alienation over a period. In other words, there is no guarantee that setting up an e-commerce site can lead to more sales. One thing you’ll need to consider as you set up your e-commerce site is an exceptional fulfillment company which offer same-day fulfillment so your packages can get into the hands of your customers sooner.
Some brands, who were previously doing well in their physical brick and mortar stores, do not perform well enough on e-commerce platforms. The question that we need to ask ourselves is why is that? Is marketing on e-commerce as important as selling?
In this article, we look at the 6 Best Ways of Boosting E-Commerce Sales for your Brand.
Social Media Storytelling and Narrative-
Audiences are not only looking for products, they are also looking for meaningful relatable stories. Brands, which have traditionally made a seamless transition to ecommerce, are also the ones who have invested in building their brand through story telling.
Every brand should use social media to put out its own story. It can be about aspirations, or societal impact, or even something as generic as corporate social responsibility. Millennials and Generation Z, the two biggest categories of e-commerce target demographic like their brands to stand for issues and things.
Social Media as a Selling Platform-
Stories and narratives are just one aspect of how social media can be useful for ecommerce. Social media can also be a great platform for advertising your products. Facebook, Instagram and others have now embedded a shop feature to take customers straight to the buying link directly from platforms.
Instagram is also working on a single integrated ecommerce platform that is expected to have its own checking out and buying direct option. For many experts, this is going to be the next evolution of ecommerce in the world.
The ecommerce revolution means that in nearly every country of the world, there are global players, as well as local players vying for a pie of the total ecommerce sales. For example, if you look at India, you have Amazon making huge inroads into the market, which was traditionally dominated by players like Flipkart and Snapdeal.
For a brand, maintaining a multi-channel presence on as many platforms as possible is the best strategy. Even if one channel does not work out, there is always different platforms and deals you can explore.
Innovative Digital Marketing Strategies-
Most brands, once they go in for hard-core multi-channel presence abandon digital marketing altogether. The digital is an eco-system that has affects most people and agencies cannot see. The best brands keep doing aggressive digital marketing, even while experiencing stupendous sales from ecommerce.
For example, brands in order to boost their own e-commerce platforms should go for innovative strategies like guest posting services. This helps in reaching out to newer audiences, attracting website traffic, building credibility and making actual sales. If a brand is not trying out digital marketing strategies like guest posting or blogger outreach, it can fall way behind its competitors.
SEO for Ecommerce Website-
This is again something that is basic and acts as a foundation of your e-commerce website. However, like other digital marketing services, most brands do not pay a lot of attention to SEO.
Doing SEO for ecommerce is different from traditional websites. Only an expert SEO Services Company is capable enough of doing the right kind of SEO for an ecommerce brand or platform. The differences arise, especially when it comes to On-Page SEO Optimizations. The fixing of meta and title tags on ecommerce pages is complex and confusing.
Affiliate Marketing and Review Sites-
For a long time, only the big ecommerce players that could afford Affiliate Marketing. However, if you are a brand, you can always work with affiliate and review sites and boost your ecommerce sales directly. You do not need to wait for an Amazon or an Alibaba to engage with Affiliate Marketing.
The best way is to get directly in touch with review sites that offer affiliate marketing. You can then share with them the affiliate link of your Amazon or Alibaba product page. Your contribution in the entire set-up would be to supply a product to the review site to review for their followers and fans.
Creating an ecommerce website is just one part of the strategy. Marketing it in the right fashion to boost sales is a different thing altogether. It is only when you are marketing your ecommerce in the right way will you be able to make great sales and increase revenues.
In ecommerce, as with anything on digital, content plays a great part in how you are able to reach your goal. Investing in content creation is necessary for all brands, no matter which industry they belong to.
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