If you look at social media in general and Twitter in particular, you’ll quickly begin to understand that it’s little more than a popularity contest, at least as related to marketing efforts. If you get into social media with no intention of using it for anything other than posting pics of your dog and keeping in touch with high school friends, then that’s a bit different.
If you have a company or business entity, though, and you want to establish yourself via Twitter, then you quickly need to realize what makes you appear vфalid on this platform. That’s what we’ll take a few moments to discuss here today.
There’s a term that marketers use when talking about how to become successful on platforms like:
That term is “social metrics.” Social metrics are how many followers, likes, comments, and other forms of engagement you have. To break things quickly down to the lowest common denominator, if you want to be successful via a platform like Twitter, you need to increase these numbers as quickly as you can.
There are multiple reasons for this. The first and most prominent is that if you don’t have a large number of followers, likes, and comments, potential customers within your niche who are browsing on Twitter won’t feel like you are worth following or engaging with in a meaningful way.
According to the website Owlead.com, With social media platforms, appearance is reality. If you have more engagement, then that attracts more individuals in turn. The real question, then, becomes how you can get your numbers up as quickly as possible, particularly when it comes to followers.
One Strategy for Attracting Friends
There are many ways that you might attempt to generate a high friend count if you’re getting serious about your business’s Twitter strategy. There’s one, though, that not every marketer necessarily knows about, and that is buying engagement through one of the online companies that sell it.
For instance, there are companies like Tweetboost.net, where you can get cheap and instant Twitter followers. When you do so, you’ll see the following benefits:
- The artificial increase will lead to more organic fans signing up with you
- You’ll attract people to your other social media accounts and website
- Other companies will see that you’re popular and want to partner with you
- Brand recognition will come quickly for you
You should know that there is nothing illegal or unethical about getting fans for Twitter this way. You simply contact the company with the best deal on one of these packages, and you pay for as many new followers as you can afford with your marketing budget. Check this out: How to Get More Twitter Followers in 2020 – Influencive
You should look on the website you choose to make sure that the company from which you buy stipulates that they only use one hundred percent real accounts when they fulfill your order. There are some companies that use bots, which might get your account flagged or suspended by the platform.
Many large, prominent companies do this every week, month, or quarter. They’re most inclined to do it when they have a big sale or promotion coming up, at which time they want to appear more popular than ever. Hence, they choose that time to inflate their numbers.
Attracting New Fans with Topical Posts
Buying fans is far from the only way to get new ones, though. You might also decide to make your tweets about topical matters.
For instance, there are many subjects in the news right now that are getting a lot of attention. You might choose to tweet about things like:
- The Black Lives Matter movement
- The upcoming presidential election
- The West Coast wildfires
- Pandemic safety tips
All of those are topical and remain in the news at the moment. When you post about them, it signals to your followers that you’re not just a company that tweets about a promotion or sale every day. You’re trying to be socially conscious and connect with your fans on a deeper and more meaningful level.
If you do this, then it indicates that you want to take a stand for certain issues. That can lead some fans to adhere to your brand more closely, and you want that brand loyalty if you can get it.
The one other thing to remember, though, if you decide to use this strategy, is that not everyone will feel quite the same way about politics or social justice. You might inspire loyalty with some friends, but you may push other population segments away.
Starting a Conversation
Another thing that you can elect to do when you want to attract more Twitter engagement is to ask provocative questions. Again, the idea is to let your fans and would-be fans know that your company is about more than just selling them products and services.
What you’ll want to talk about with the public depends entirely on what you sell. You might decide to speak with them about things like:
- What they’re doing to stay healthy during the pandemic
- How they maintain a strong relationship with their significant other
- How they balance recreation with their careers
A great thing to do is to put out a little survey. Try to have it be provocative. You’re attempting to come up with a concept that someone who follows you will want to share with their friends. The more you can get a dialogue going, the more likely that people will want to follow you.
The Greater Your Following, the Greater Your Power
You might choose to implement not one of these strategies, but several. What’s undeniable is that the more engagement you garner for your Twitter account, the more likely your products and services will sell. To boost and sell your service you need to analyze Twitter followers and identify key influencers to reach out and and sell your products. You can do that for free at einsightdata.com
If you’ve tried some of what we’ve mentioned, and you still don’t feel like you’re getting to the numbers you want as quickly as you’d prefer, then one other thing that you can do is to contact a social media strategist or manager. If you have the financial resources, then you can put one of these individuals permanently on your payroll.
They can look at analytics, study your niche, and determine the best way to jumpstart your numbers. Nearly all major businesses have social media managers nowadays, so you’ll be in good company.
Getting a significant amount of Twitter engagement is not something that’s optional, and you need to acknowledge this. Getting your company’s profile to trend just once can mean millions in sales in some cases, and one element of that is how many people you can get to follow you.