At least one Apple Store in the UK is expected to have unusually high traffic next autumn, which is expected to include the launch of the iPhone 15/Pro series.
Employees at Apple’s Apple Store in Milton Keynes, UK, have been told not to take vacations from September 15, 2023, to October 7, 2023, and from December 2, 2023, to early January 2024, the report said.
While foot traffic at Apple Stores is expected to increase in the fall around the launch of new Apple devices (especially new iPhone models) and during the Christmas holiday season, the latest indication appears to be an unprecedented change in the region.
Apple routinely prohibits sudden furloughs ahead of new device releases and the Christmas holidays, notifying employees directly through the Apple Intercom app. The latest change is that Apple announced a ban on vacations about a year in advance, which seems counterintuitive.
According to reports, store managers claimed that the directive came from the “store above” level, and the change was presented to staff ” to ensure better preparation for next year “, and it was unclear how widely the directive would apply.
Our sources leaked the news that Apple will launch the iPhone 15 Ultra instead of the iPhone 15 Pro Max, which may also be to further distinguish between Pro and Pro Max. In addition, it is reported that all iPhone 15 / Pro series have switched to the USB-C interface and are equipped with a “pill” screen.