On August 3rd, IEICE Jakarta, Indonesia e-cigarette Exhibition was officially opened. As the official cooperative media of this IECIE, the two supremacists visited many booths and conducted random interviews at the scene. Most of the brands interviewed said that they did not prepare new products specifically for the Indonesian market, and their exhibits were either global standards or directly exhibiting products from a certain market.
Amy, general manager of SONG International Sales Center, an electronic cigarette brand owned by Xiaosong Shares, said that the exhibits are all global standards, and there are no special products for the single market. SONG, as a new brand, is developing in the Indonesian market mainly using its parent company’s warehouses and channels in the field of home appliances.
The brand Freeton does not specifically make products for the Indonesian market, but for the entire Southeast Asian market, and a large number of its screen products have been sold. lanavape Malay market head Jing Ye said that the products at this exhibition are mainly from the Malaysian market, but the product appearance is specially designed for the Indonesian market.
Brusko, a Russian brand, has just entered the Indonesian market and its products are not yet available at retail. Brusko emphasizes its brand’s global approach and does not develop for a single market. There are more than 60 flavors of Brusko products, some of which will be directly introduced to the Indonesian market.
Behind the lack of specially designed products is the uncertainty of the development of this market, and many brands are still in the wait-and-see, exploration stage.
Jonathan, a senior local e-cigarette practitioner, said that the Indonesian government’s local protection policy is serious, and one-time products increase the terminal price under the support of high taxes, but the local consumption level is low in Indonesia, so there is a lot of resistance to sales. Chillax staff Eric said that Indonesia has a lot of taxes and miscellaneous, local cigarette oil companies are strong, and the (bottled) cigarette oil tax is very low. In contrast, closed electronic cigarettes are expensive, and the development difficulty of disposable products in the Indonesian market can be imagined.
Disposable e-cigarettes are the mainstream product type in the global e-cigarette market, and the Indonesian market is still dominated by open e-cigarettes, and the lag of its product form will not only affect the development process of the Indonesian e-cigarette market, but also frustrate the enthusiasm of brand owners to promote new products.
However, some brands that have just entered the Indonesian market are full of confidence in their future development. Brusko’s staff think that the Indonesian market now is very similar to the Russian market three years ago, as a mature brand they can clearly see the future direction of the industry, so they are very confident in the Indonesian market, as well as the Southeast Asian market. Lanavape also said that the gap between the rich and the poor in the Indonesian market is large, and disposable and change-over e-cigarettes have a market but still need to be explored.