The competition in the high-end flagship market of smart phones in the first half of the year has basically come to an end. For the domestic smart phone market, which has a fast pace of new phone launches, a new round of new phone launches in the second half of the year is expected to start from June. Looking back at all the new product launches in the first half of 2021, Xiaomi’s spring product launch at the end of March is undoubtedly the biggest event of all. Although Xiaomi’s first fold-screen phone — Xiaomi Mix Fold — made an impressive debut at this event, it is obviously not the most anticipated Mi Mix series.
From the current news revealed by some media and netizens, Xiaomi technology in the second half of the year will also bring a number of blockbuster new products, which is known to be the two flagship models and the long-lost new Xiaomi tablet, the news about the latter is still very limited, but the two new flagship models of Xiaomi technology have some news. The first thing to be sure is that both models will have an improved underscreen camera scheme on the front.
As early as 2019, Xiaomi has demonstrated own screen camera under the scheme, it will become the “hidden video technologies”, in 2020 there was the media show Xiaomi magic change model of the third generation screen camera under the scheme, the original in the first half of the flagship model is expected to adopt screen camera under the plan, but because of the global supply is blocked. As a result, the off-screen camera scheme was forced to be delayed, including ZTE, which realized mass production of off-screen camera scheme earlier than Xiaomi Technology, and was also forced to delay the launch date of its Axon30 series off-screen camera version.
Xiaomi mi MIX4 should be one of two new flagship model, the second half of this type of rendering has the media release, the positive part of the screen without obvious after digging hole front cameras, screen accounted for almost 100% of the phone, but the actual real phone frame thickness is meeting some, but if it uses curved surface screen, so the screen proportion can be basically attributed to 100%. Even if the face screen is adopted, the screen proportion can reach more than 99%, which should be the model closest to the true full screen among the mass production models so far. The camera scheme under the screen plays a key role.
In addition to the camera under the screen, another key configuration is naturally the core performance. Qualcomm launched a dual flagship chip strategy in the high-end market this year. Snapdragon 888 and Snapdragon 870 chips basically swept the high-end flagship market of Android in the first half of the year and became the standard equipment of high-end flagship phones. If the higher-end flagship models in the second half of the year are still powered by the Snapdragon 888 processor, it will be hard to see a price increase, so as in previous years, Qualcomm may still release an updated version of the Snapdragon 888 processor — the Snapdragon 888 Plus.
In 2020, Qualcomm also launched the Snapdragon 865 Plus processor, but since only a few models in the domestic market, such as Lenovo Savior E-sports phone Pro, are equipped with this processor, some models in the overseas market have the exclusive period of this chip, and when the exclusive period ends, since the Snapdragon 888 processor is not far away from the release date, As a result, the Snapdragon 865 Plus chip has been abandoned by other domestic phone makers, followed by the Xiaomi mi11, which was released late last year.
The new Snapdragon 888 Plus won’t be a big boost. It’s expected to just increase the frequency of the Cortex-X1 super-large core while reducing power consumption. However, for the ultra-high-end flagship models in the second half of the year, the name of the “Snapdragon 888 Plus” chip is enough to play an important role in the promotion. This year’s Snapdragon 888 Plus does not have an exclusive period, and the Mi Mix 4 is a super high-end flagship phone, so it will be equipped with the chip. It is also possible that the Snapdragon 888 Plus will be the first model.
In terms of product pricing, the Mi Mix series is positioned higher than Xiaomi’s digital annual flagship models, but not much higher in terms of price. But the price will be over the Mi 11 Ultra but less than the Mi Mix Fold , the Mi Mix4‘s price should be priced right in the range of these two models.