How does it feel after finally opening that business that you have been dreaming about for years? It is one of the best feelings being your own boss or even having a few employees under your belt. A business is supposed to grow. However, determining what it takes to go to the next level is one of the biggest challenges that business owners face. In fact, more than half of the startups never celebrate their fifth anniversary. On the other hand, some businesses thrive and make boss moves within a few years. Let us explore the different growth hacks that you can apply today:
Set clear goals
You must set out where you want to go and how you will achieve your objectives. Stating that you want to ‘join new markets’ is not enough. You must go a step further and state the markets you want to conquer and the market share you intend to gain. For instance, you can set a goal to join market X and get 200 paid users by the end of the first quarter.
The stage at which your business is will determine the nature of goals that you will set. For instance, a goal to break even in one year makes sense if you are a startup. On the other hand, a business that has already broken even can set a goal to increase revenues by 30% by the end of the year. The goals you set should be realistic, measurable, time-based, specific, and attainable.
Get affiliate or corporate partners
You need to be really good and have amazing products to attract big brands. For instance, if you are a game developer, you can partner with smartphone manufacturers to include your game as the main apps in every smartphone released. The plan can be free for like one year and then start a paid plan after that. The deal must assure the consumers that they will not get a similar offer anywhere else.
You can also tap on other people to promote your products and pay them a commission. Setting up an affiliate program is one of the best approaches to cut your marketing budget. The partners will refer people to your sales pages and only get a commission when the web users purchase your products. Ensure that the commissions you offer to affiliate marketers make economic sense. You should also invest in an affiliate-management program for easy follow-ups.
Get social and invest in email marketing
Did you know that your next customer could be on that social media platform that you love? It is time that you take Facebook, Instagram, and Twitter as a marketplace where you can exchange ideas and interact with your potential customer. Create a content calendar, take advantage of hashtags and social media trends to get out there. You can even have a full-time social media manager to take care of all your needs.
We live in a digital world where everything seems to be happening online. Email marketing has thus become one of the best approaches to launch and take a brand to the next level. You can start by attracting visitors to your site who will then subscribe to your content. Develop a sales funnel that will make it easy to sell products to those who join your mailing list.
Get a growth agency
You may be committed so much towards developing your products. Getting time to send those email campaigns or looking for affiliate partners may be thus hard. However, this does not mean that you remain at the same spot forever. Getting a growth agency can save you from suffering and give you enough time to focus on your main products.
The ideal agency should analyze your needs and come up with a strategy that suits you. Such people will come up with both short-term and long-term goals, based on your mission statement and vision. The company will then come up with a budget for the entire process. The ideal agency should be knowledgeable about your products and the business model that you use. Such a company should also identify some of the areas that are pulling you backward and come up with winning strategies.
Growing your brand or business is not that hard when you follow the above tips. Ensure that you analyze your results and find out the areas that might be lagging you behind. Be on the lookout for new trends in your industry and make yourself an authority in your niche. Create a network as you cannot survive in the business world alone.
