For Samsung, which wants to retain its dominant status in the global smartphone market, launching new factor phones is essential to be positioned as a tech company that is capable of delivering a new smartphone experience to users. Now, the South Korean tech giant is apparently developing another smartphone with a new form factor.
Recently, there was a photograph of Mr. Lee Jae-Yong, Vice Chairman of Samsung, holding a strange-looking phone in his hand during a visit to the research and development center in Seoul, South Korea.
As seen from the picture, the phone looked thinner than the company’s Z Fold and Z Flip, speculation has arisen that the device Lee Jae-Yong held could be a prototype “expandable” smartphone that stretches out into a tablet.
Though Samsung didn’t confirm anything about the phone, the company has announced it will keep launching new form factor phones. At this year’s Consumer Electronics Show in January, Samsung reportedly organized private demos of the expandable phone for clients.
On the other hand, LG has already suggested that it’s working on an expandable handset and TCL has also showcased a working prototype of its rollable smartphone. It looks like Samsung is eager to let the world know that its rollable phone is not far behind in development.
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